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U.S. dollar sales of the leading frozen pizza crust/dough vendors 2016

This statistic features the dollar sales of the leading frozen pizza crust/dough vendors of the United States in 2016. For the 12 weeks ending August 7, 2016, Boulder Brands Inc. was the leading frozen pizza crust/dough company of the United States with generated sales amounting to about 1.14 million U.S. dollars.

Frozen pizza - additional information

Pizza, a type of flatbread which originated from Naples, Italy, became widespread in the United States in the 1950s. This dish is commonly spread with tomato sauce and topped with cheese and a variety of meats, seafood, and/or vegetables then baked in an oven. Pizza is sold fresh, frozen or in portion-sized slices. The term “crust” refers to the base of the pizza which may vary according to preparation styles. Neapolitan pizzas, for instance, are made with thin, hand-kneaded crusts. Deep dish style pizzas have thick crusts which allow ample room for more toppings. New York-style pizzas have deliberately thin and narrow crusts so they can be folded in half and eaten like a sandwich.

Frozen pizzas, along with other convenience foods, have become a staple in many home kitchens in the United States. Nestlé-owned DiGiorno, the leading frozen pizza brand in the country, generated approximately 1 billion U.S. dollars in sales in 2016. For the 12 weeks ending August 7, 2016, frozen pizza crusts and doughs accounted for roughly 4.27 million U.S. dollars. U.S. consumers had shown a preference for Boulder Brands Inc. brand — about 1.05 million units of Boulder Brands Inc. pizza crusts and dough were sold during this period. Private label was the second-largest U.S. vendor of the pizza crust and dough category, based on generated sales.

Dollar sales of the leading frozen pizza crust/dough vendors of the United States in 2016

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Sources

Release date

October 2016

Region

United States

Survey time period

12 weeks ended August 7, 2016

Supplementary notes

Sales in supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores combined for the 12 weeks ended August 7, 2016.
Numbers have been rounded to provide a better understanding of the statistic.

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Statistics on "Pizza market in the U.S."

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