Digital Market Outlook: users of digital video in the U.S. 2018, by income

The graph illustrates the share of digital video users in the United States in 2018, broken down by income. The share of medium income digital video viewers in the U.S. reached 30.7 percent in 2018. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Share of digital video users in the United States in 2018 by income

Share of users
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Source

Release date

August 2018

Region

United States

Survey time period

July 2018

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
-Low income is defined as the country-specific bottom third of the personal income allocation
-Medium income is defined as the country-specific average third of the personal income allocation
-High income is defined as the country-specific top third of the personal income allocation
Digital Video is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.

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Statistics on "Digital video in the U.S. (DMO)"

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