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Dr Pepper Snapple: ad spend in the U.S. 2009-2017

Dr Pepper Snapple Group's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars)

by A. Guttmann, last edited Jul 30, 2019
Dr Pepper Snapple: ad spend in the U.S. 2009-2017 The timeline presents data on Dr Pepper Snapple Group's advertising spending in the United States from 2009 to 2017. The company invested 489 million U.S. dollars in advertising in 2017.
Dr Pepper Snapple Group – additional information

Dr Pepper Snapple Group is a soft drink manufacturer whose headquarters is located in Plano, Texas. The company’s revenue has seen positive growth rates since 2006, reaching 6.69 billion U.S. dollars in 2017. The company is one of the beverage market leaders in the United States, owning more than 17.3 percent of the market as of 2015. Just like revenue, the company's market share has been steadily increasing.
According to the group’s annual report, its global marketing expenditure amounted to 547 million U.S. dollars in 2017. It was estimated that the company spent 489 million U.S. dollars on advertising, which composed approximately 88 percent of global marketing spending.
The manufacturer’s leading brands by sale volume is Dr Pepper and Diet Dr Pepper.
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Dr Pepper Snapple Group's advertising spending in the United States from 2009 to 2017 (in million U.S. dollars)

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