Keurig Dr Pepper brands
While the company has a diverse portfolio of soft drink brands, the Dr Pepper brand generates the lion’s share of its sales volume in the United States, with around 596 million 192 ounce cases sold in 2020. In 2019, Snapple tea generated the most sales in the non-carbonated drinks segment, with 50.5 million 192 ounce cases sold.
Non-alcoholic beverages and soft drinks in the U.S.
The non-alcoholic beverages industry in the United States encompasses a wide range of liquid refreshment beverages such as soft drinks, juices and ready-to-drink coffee. Keurig Dr Pepper was the fourth largest liquid refreshment company in the United States based on volume share, capturing nearly ten percent of the market in 2020. The two largest companies were Coca-Cola Co. and PepsiCo that year, accounting for 24.2 percent and 19.7 percent of the liquid refreshment market in the U.S., respectively.