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Ad spend of selected beverage brands in the U.S. 2017
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Ad spend of selected beverage brands in the U.S. 2017
Advertising spending of selected beverage brands in the in the United States in 2017 (in million U.S. dollars)
The statistic show data on advertising spending of selected beverage brands in the United States in 2017. The Coca Cola Company spent four million U.S. dollars on measured media advertising of its bottled water brand Dasani in the U.S. in 2017. Dasani was the second most sold brand bottled still water in the United States in 2017, generating 1.08 billion U.S. dollars in annual sales revenue. The brand also made it to the top 25 most valuable non-alcoholic beverage brands worldwide in 2016.
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The statistic show data on advertising spending of selected beverage brands in the United States in 2017. The Coca Cola Company spent four million U.S. dollars on measured media advertising of its bottled water brand Dasani in the U.S. in 2017. Dasani was the second most sold brand bottled still water in the United States in 2017, generating 1.08 billion U.S. dollars in annual sales revenue. The brand also made it to the top 25 most valuable non-alcoholic beverage brands worldwide in 2016.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Liquid refreshment beverage (LRB) brands: Coca-Cola
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