In the United States, Coca-Cola Company and PepsiCo spend the most on advertising their popular sugary drinks. Even though bottled water brand such as Nestlé Pure Life (belonging to BlueTriton Brands)) is in the top ten of highest ad spenders in the country, it pales in comparison to the two major soda brands – Coke and Pepsi. Coca-Cola spent 184 million U.S. dollars in 2020 on advertising its flagship beverage, while PepsiCo invested some 143 million in promoting Pepsi that year. At the same time bottled water advertising spending failed to surpass 15 million dollars.
PepsiCo vs. Coca-Cola Company on the advertising market
Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 12, 2021). Advertising spending of selected beverage brands in the United States in 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 19, 2022, from https://www.statista.com/statistics/264985/ad-spend-of-selected-beverage-brands-in-the-us/
Advertising Age. "Advertising spending of selected beverage brands in the United States in 2020 (in million U.S. dollars)." Chart. July 12, 2021. Statista. Accessed August 19, 2022. https://www.statista.com/statistics/264985/ad-spend-of-selected-beverage-brands-in-the-us/
Advertising Age. (2021). Advertising spending of selected beverage brands in the United States in 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 19, 2022. https://www.statista.com/statistics/264985/ad-spend-of-selected-beverage-brands-in-the-us/
Advertising Age. "Advertising Spending of Selected Beverage Brands in The United States in 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Jul 2021, https://www.statista.com/statistics/264985/ad-spend-of-selected-beverage-brands-in-the-us/
Advertising Age, Advertising spending of selected beverage brands in the United States in 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/264985/ad-spend-of-selected-beverage-brands-in-the-us/ (last visited August 19, 2022)