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Ad spend of selected beverage brands in the U.S. 2017
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Ad spend of selected beverage brands in the U.S. 2017
Advertising spending of selected beverage brands in the in the United States in 2017 (in million U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
In the United States, Coca-Cola Company and PepsiCo spend the most on advertising their popular sugary drinks. Even though bottled water brands such as Dasani (owned by Coca-Cola) or Aquafina (belonging to PepsiCo) are in the top ten of highest ad spenders in the country, they pale in comparison to the two major soda brands – Coke and Pepsi. Coca-Cola spent more than 370 million U.S. dollars in 2017 on advertising its flagship beverage, while PepsiCo invested close 170 million in promoting Pepsi that year. At the same time bottled water advertising spending failed to surpass five million dollars.
PepsiCo vs. Coca-Cola Company on the advertising market
Both beverage manufacturers command nearly 70 percent of the soft drink market in the United States, however, Coca-Cola holds more than 42 percent of that market. Perhaps that is why PepsiCo is spending considerably more on advertising and promotion in the country, in an attempt to win over customers. In 2017, Coca-Cola invested fewer than 900 million U.S. dollars in adverting in the United States, whereas PepsiCo’s ad expenditures reached roughly 1.4 billion dollars that same year. The company even underwent a logo redesign back in 2009, which was estimated to cost around one million U.S. dollars, with the aim to have a more modern, simplified appeal. This step has not changed much in terms of market shares, as PepsiCo still appears to be losing its portion. It could be that higher marketing budgets will increase its chances, but the battle will be a tough one, as loyal fans of either brand are unlikely to switch to the other.
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by A. Guttmann,
last edited
Aug 9, 2019
In the United States, Coca-Cola Company and PepsiCo spend the most on advertising their popular sugary drinks. Even though bottled water brands such as Dasani (owned by Coca-Cola) or Aquafina (belonging to PepsiCo) are in the top ten of highest ad spenders in the country, they pale in comparison to the two major soda brands – Coke and Pepsi. Coca-Cola spent more than 370 million U.S. dollars in 2017 on advertising its flagship beverage, while PepsiCo invested close 170 million in promoting Pepsi that year. At the same time bottled water advertising spending failed to surpass five million dollars.
PepsiCo vs. Coca-Cola Company on the advertising market
Both beverage manufacturers command nearly 70 percent of the soft drink market in the United States, however, Coca-Cola holds more than 42 percent of that market. Perhaps that is why PepsiCo is spending considerably more on advertising and promotion in the country, in an attempt to win over customers. In 2017, Coca-Cola invested fewer than 900 million U.S. dollars in adverting in the United States, whereas PepsiCo’s ad expenditures reached roughly 1.4 billion dollars that same year. The company even underwent a logo redesign back in 2009, which was estimated to cost around one million U.S. dollars, with the aim to have a more modern, simplified appeal. This step has not changed much in terms of market shares, as PepsiCo still appears to be losing its portion. It could be that higher marketing budgets will increase its chances, but the battle will be a tough one, as loyal fans of either brand are unlikely to switch to the other.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics on "PepsiCo"
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Statistics on "PepsiCo"
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- Leading most valuable soft drink brands worldwide in 2019, based on brand value (in million U.S. dollars)
- Product brands with the most Facebook fans as of April 2019 (in millions)
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- Leading vendors of potato chips in the United States in 2017, based on sales (in million U.S. dollars)
- Leading vendors of tortilla and tostada chips in the United States in 2019, based on sales (in million U.S. dollars)
- Leading vendors of cheese snacks in the United States in 2017, based on sales (in million U.S. dollars)
- Leading vendors of granola bars in the United States in 2017, based on sales (in million U.S. dollars)
- Retail sales value of the leading sauce, dressings, and condiments companies in the United States in 2017 (in million U.S. dollars)
- Leading vendors of energy drinks in the United States in 2018, based on sales (in million U.S. dollars)
- Leading vendors of bottled water in the United States in 2018, based on sales (in million U.S. dollars)
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- PepsiCo's distribution of net revenue worldwide in 2018, by segment
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