Pernod Ricard: ad spend in the U.S. 2013-2018

In 2018, Pernod Ricard Company spent 445 million U.S. dollars on advertising n the United States. The company known for alcohol brands such as Absolut Vodka or Havana Club increased its investments that year by 24 million dollars.

Pernod Ricard Company's advertising spending in the United States from 2013 to 2018

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Sources

Release date

June 2019

Region

United States

Survey time period

2013 to 2018

Supplementary notes

The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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Statistics on "Advertising market in the U.S."

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