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U.S. sales of the leading lip balm/treatment brands 2019

Burt’s Bees was the leading lip balm/treatment brand in the United States in 2019, generating sales of over 140 million U.S. dollars in that year.

Natural and organic cosmetics market worldwide

Burt’s Bees is a cosmetic and personal care company that specializes in products made with naturally derived ingredients. Some of their main product categories include lip balms, body lotion, and makeup. The global market for natural and organic cosmetics was worth an estimated 14.8 billion U.S. dollars in 2017. In that year, the largest segment of the global natural and organic beauty products market was skin care.

Skincare consumer behavior in the U.S.

When Americans were surveyed about the most important skincare product features, value for money was one of the most important factors when deciding which skincare product to buy. Furthermore, respondents put a lot of importance on buying natural and organic cosmetics. Younger American consumers who use organic beauty and personal care products do so because they are alcohol-free and more skin-friendly than conventional beauty products.

Dollar sales of the leading lip balm/treatment brands in the United States in 2019 (in million U.S. dollars)*

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Release date

August 2019


United States

Survey time period

52 weeks ended June 16, 2019

Supplementary notes

* For total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains) for the 52 weeks ended June 16, 2019.

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Statistics on "Cosmetics industry in the U.S."

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