This statistic presents the share of the exhibitors' total marketing, sales and promoting budget allocated to trade shows and fairs in France as a survey published in 2015. It shows that more than 20 percent of the respondents dedicated between 15 and 29 percent of their marketing budget for trade show events.
Share of marketing budget allocated by companies to the participation in trade shows and fairs in France as of 2015*
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Union Française des Métiers de l’Evénement. (June 10, 2015). Share of marketing budget allocated by companies to the participation in trade shows and fairs in France as of 2015* [Graph]. In Statista. Retrieved April 03, 2020, from https://www.statista.com/statistics/467001/marketing-budget-share-for-attending-events-in-france/
Union Française des Métiers de l’Evénement. "Share of marketing budget allocated by companies to the participation in trade shows and fairs in France as of 2015*." Chart. June 10, 2015. Statista. Accessed April 03, 2020. https://www.statista.com/statistics/467001/marketing-budget-share-for-attending-events-in-france/
Union Française des Métiers de l’Evénement. (2015). Share of marketing budget allocated by companies to the participation in trade shows and fairs in France as of 2015*. Statista. Statista Inc.. Accessed: April 03, 2020. https://www.statista.com/statistics/467001/marketing-budget-share-for-attending-events-in-france/
Union Française des Métiers de l’Evénement. "Share of Marketing Budget Allocated by Companies to The Participation in Trade Shows and Fairs in France as of 2015*." Statista, Statista Inc., 10 Jun 2015, https://www.statista.com/statistics/467001/marketing-budget-share-for-attending-events-in-france/
Union Française des Métiers de l’Evénement, Share of marketing budget allocated by companies to the participation in trade shows and fairs in France as of 2015* Statista, https://www.statista.com/statistics/467001/marketing-budget-share-for-attending-events-in-france/ (last visited April 03, 2020)
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