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Share of corporate marketing budget for trade shows and fairs in France 2015

This statistic presents the share of the exhibitors' total marketing, sales and promoting budget allocated to trade shows and fairs in France as a survey published in 2015. It shows that more than 20 percent of the respondents dedicated between 15 and 29 percent of their marketing budget for trade show events.

Share of marketing budget allocated by companies to the participation in trade shows and fairs in France as of 2015*

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Release date

June 2015



Survey time period

October 2013 to November 2014

Number of respondents

3,914 respondents

Special properties

Leaders of companies taking part in French trade shows and fairs

Method of interview

Telephone interview

Supplementary notes

* The marketing budget also includes budgets for sales and promotion.

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