In a survey of marketers and exhibitors in the United States gauging the state of the exhibition industry, respondents were asked about their planned changes in spending on various corporate events in 2021. According to the results, organizations were likely to have a planned spending increase for product launches (21 percent planned an increase), but most of all, virtual events and trade shows (37 and 30 percent respectively).
Planned changes in spending on corporate event types according to marketers and exhibitors in the United States as of January 2021
The source does not provide information on the exact survey date. Question: Does your organization plan to increase, decrease or maintain spending on the following types of corporate events in 2021?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Exhibitor. (March 13, 2021). Planned changes in spending on corporate event types according to marketers and exhibitors in the United States as of January 2021 [Graph]. In Statista. Retrieved August 15, 2022, from https://www.statista.com/statistics/257280/planned-change-in-spending-on-corporate-events-in-the-us-by-type-of-event/
Exhibitor. "Planned changes in spending on corporate event types according to marketers and exhibitors in the United States as of January 2021." Chart. March 13, 2021. Statista. Accessed August 15, 2022. https://www.statista.com/statistics/257280/planned-change-in-spending-on-corporate-events-in-the-us-by-type-of-event/
Exhibitor. (2021). Planned changes in spending on corporate event types according to marketers and exhibitors in the United States as of January 2021. Statista. Statista Inc.. Accessed: August 15, 2022. https://www.statista.com/statistics/257280/planned-change-in-spending-on-corporate-events-in-the-us-by-type-of-event/
Exhibitor. "Planned Changes in Spending on Corporate Event Types According to Marketers and Exhibitors in The United States as of January 2021." Statista, Statista Inc., 13 Mar 2021, https://www.statista.com/statistics/257280/planned-change-in-spending-on-corporate-events-in-the-us-by-type-of-event/
Exhibitor, Planned changes in spending on corporate event types according to marketers and exhibitors in the United States as of January 2021 Statista, https://www.statista.com/statistics/257280/planned-change-in-spending-on-corporate-events-in-the-us-by-type-of-event/ (last visited August 15, 2022)
