Planned change in spending on corporate events in the U.S. in 2018, by type of event
Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?
This statistic shows the planned change in spending on various corporate events in the United States in 2018. The statistic shows that organizations were most likely to have a planned spending increase for product launches (24 percent planned increase) and VIP customer events (19 percent planned increase). During a consumer survey, 74 percent of consumers stated that attending a branded live event made them more likely to purchase the promoted product. This might be a reason why marketers expect high return on investment when event marketing is considered.
Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?
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Statistics on "Trade show marketing "
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- Planned change to trade show budgets in the U.S. in 2018, by type of expense
- Confidence in future trade show marketing results in the U.S. in 2018
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- Perceived effectiveness of trade show marketing in the U.S. 2018
- Planned change in shows attended in the U.S. in 2014, by type of show
- Square footage of expositions in the U.S. 2011-2017
- Trade show revenue in China 2010-2019
- Time necessary for environment-friendly exhibiting solutions to bring ROI in the U.S.
- Leading objectives for exhibiting in the U.S. 2014
- Cost of attendee promotion in the U.S. 2013, by event type
- Leading trade fairs in the Netherlands 2015-2016, by number of visitors
- Share of exhibiting budgets spent on environment-friendly solutions in the U.S. 2014
- Share of trade show leads receiving follow-up in the U.S. 2015
- Exhibitors generating revenue from trade shows and fairs in France 2015
- Level of adoption of environment-friendly exhibit solutions in the U.S. 2007-2014
- Marketing spend in the U.S. 2015, by type
- Messe Frankfurt GmbH revenue in Germany 2004-2018
- Revenue of the Messe Stuttgart in Germany 2007-2017
- Netherlands: interest in niche conferences at the iGaming trade show in 2016
- Total of retail net sales in India 2006-2010
Statistics on "Trade show marketing "
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