- Media & Advertising›
- Advertising & Marketing ›
Planned change in spending on corporate events in the U.S. in 2018, by type of event
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Planned change in spending on corporate events in the U.S. in 2018, by type of event
Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?
This statistic shows the planned change in spending on various corporate events in the United States in 2018. The statistic shows that organizations were most likely to have a planned spending increase for product launches (24 percent planned increase) and VIP customer events (19 percent planned increase). During a consumer survey, 74 percent of consumers stated that attending a branded live event made them more likely to purchase the promoted product. This might be a reason why marketers expect high return on investment when event marketing is considered.
Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?
| Increase | Decrease | Maintain | N/A | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Increase | Decrease | Maintain | N/A | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the planned change in spending on various corporate events in the United States in 2018. The statistic shows that organizations were most likely to have a planned spending increase for product launches (24 percent planned increase) and VIP customer events (19 percent planned increase). During a consumer survey, 74 percent of consumers stated that attending a branded live event made them more likely to purchase the promoted product. This might be a reason why marketers expect high return on investment when event marketing is considered.
Show more- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 400 respondents
- Special properties
- among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 400 respondents
- Special properties
- among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Trade show marketing
- 102 page/s
- English
- pptx
- Detailed references
Everything On "Trade show marketing " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Trade show marketing "
- Global overview
The most important statistics
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)Global B2B events industry revenue 2014-2016
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by regionGlobal B2B events industry revenue 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)Leading B2B events operators 2016
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)Revenue of leading trade fair organizers worldwide 2017
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2018
- Most important issues facing the exhibition industry worldwide as of December 2018Most important issues facing the exhibition industry worldwide 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by regionMost effective marketing channels for event promotion worldwide 2016, by region
- U.S. overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2021
- Convention and trade show organizers revenue in the U.S. 2010-2022 (in billion U.S. dollars)Convention and trade show organizers revenue in the U.S. 2010-2022
- Distribution of revenue from events and trade shows in the United States in 2017, by sourceDistribution of revenue from events and trade shows in the U.S. 2017, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 3rd quarter 2018Exhibition industry revenue growth in the U.S. 2011-2018
- Economic value of meetings and exhibitions to host destinations in the United States in 2017Economic value of meetings and exhibitions to host destinations in the U.S. 2017
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)States with the most exhibition space in the U.S. as of June 2017
- Leading trade shows in the United States in 2017, by area (in square feet)Leading trade shows in the U.S. in 2017, by area
- Exhibitors
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2018Change in number of exhibitors at trade shows in the U.S. 2011-2018
- Number of trade shows attended by business professionals in the United States from 2015 to 2018, by typeNumber of trade shows U.S. companies attended 2015-2018, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017Reasons why marketers prefer attending smaller trade shows 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with them 2017
- Budget & ROI
The most important statistics
- Compared to 2017, will your company increase, decrease or maintain its trade show budget for 2018?Planned change to trade show budgets in the U.S. in 2018
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?Planned change in spending on corporate events in the U.S. in 2018, by type of event
- Change in convention and meeting budget in the United States from 2011 to 2018Change in convention and meeting budget in the U.S. 2011-2018
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016Leading metrics used to measure exhibit and event ROI worldwide 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017Trade show sponsorship sales change perception in the U.S. 2014-2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017Trade show profitability increase expectations in the U.S. 2014-2017
- Strategies and effectiveness
The most important statistics
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017Leading event marketing goals and strategies worldwide in 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017Leading resources used to manage in-person events worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017Most effective channels for B2B event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017Most effective channels for event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017Most effective channels for B2C event marketing promotion worldwide 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with their media coverage 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017View of social media usage effectiveness during trade shows 2017
- Visitors
The most important statistics
- Leading ways event attendees learn about events worldwide as of 2017Leading methods of event discovery according to attendees worldwide in 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018Effectiveness of social media in event attendee acquisition in the U.S. 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015First time trade show visitors in the U.S. 2001-2015
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Planned change to trade show budgets in the U.S. in 2018, by type of expense
- Perceived effectiveness of trade show marketing in the U.S. 2018
- Planned change in shows attended in the U.S. in 2014, by type of show
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- Confidence in future trade show marketing results in the U.S. in 2018
- Square footage of expositions in the U.S. 2011-2017
- Trade show revenue in China 2010-2019
- Realized trade fair participations per company in Germany 2000-2017
- Expected change in spending on environment-friendly exhibiting in the U.S. 2014
- Development of trade fair participation of companies in Germany 2018/2019
- South America: factors making a trade show entertaining 2019
- Benefits from environment-friendly exhibiting in the U.S. 2014
- Number of visitors to the holiday trade show in Utrecht (Netherlands) 2018, by day
- UK: breakdown of the ICE totally gaming trade show delegates in 2016, by category
- Obstacles to environment-friendly exhibiting in the U.S. 2014
- Prospective importance of trade fairs for companies in Germany 2018
- Trade shows: professions breakdown at the Excellence in iGaming expo in Germany 2016
- Trade fair budget per company in Germany 2000-2017
- Trade shows: delegates of the iGaming trade show in the Netherlands in 2016
- Alphabet: global marketing expenditure 2013-2018
Studies
- Trade show marketing
- Instagram marketing and advertising
- Facebook marketing
- Content marketing
- Twitter marketing
- Digital marketing in the United Kingdom (UK)
- Marketing personalization
- Monitor sul mercato degli eventi in Italia 2017
- Årsredovisning Svenska Mässan Stiftelse 2017
- State of Slovenian Marketing 2016
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
Statistics on "Trade show marketing "
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)
- Most important issues facing the exhibition industry worldwide as of December 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
- Convention and trade show organizers revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Distribution of revenue from events and trade shows in the United States in 2017, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 3rd quarter 2018
- Economic value of meetings and exhibitions to host destinations in the United States in 2017
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)
- Leading trade shows in the United States in 2017, by area (in square feet)
- Change in exhibitions industry metrics in the United States in 3rd quarter 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2018
- Number of trade shows attended by business professionals in the United States from 2015 to 2018, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017
- Compared to 2017, will your company increase, decrease or maintain its trade show budget for 2018?
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?
- Change in convention and meeting budget in the United States from 2011 to 2018
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017
- Leading ways event attendees learn about events worldwide as of 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015
- Share of trade show visitors with buying influence in the United States in 2010 to 2015
- If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?
- Do you plan to increase, decrease of maintain your spending on the following budget line items in 2018?
- How do you feel about the effectiveness of trade shows as a marketing medium?
- Do you plan to increase, decrease or maintain the number of shows you attend in 2014?
- What is your estimated percentage allocation of marketing spend by channel?
- How confident are you that your trade show program will achieve better results in 2018 than it did in 2017?
- Average area of largest expositions in the United States from 2011 to 2017 (in square feet)
- Trade show revenue in China from 2010 to 2019 (in billion U.S. dollars)
- Average realized trade fair participations (domestic and abroad) per company in Germany from 2000 to 2017
- Do you anticipate your spending on environment-friendly exhibiting solutions will increase, decrease, or remain the same in the coming year?
- Is your business going to participate in more, fewer, or the same amount of trade fairs in 2017/2018 or 2018/2019?
- Factors making a trade show entertaining in Central and South America as of January 2019
- What benefits have you seen as a result of your environment-friendly exhibit-related efforts?
- Number of visitors to the holiday trade show in Jaarbeurs Utrecht in the Netherlands in 2018, by day
- Industry breakdown of the ICE totally gaming trade show delegates in the United Kingdom (UK) in 2016, by category
- What is impeding increased adoption of environment-friendly exhibiting practices?
- How important will trade fairs be for your company within the next five years?
- Distribution of attendees at the Excellence in iGaming (EiG) expo in Germany in 2016, by job title
- Average realized trade fair budget per company in Germany from 2000 to 2017 (in euros)
- Distribution of delegates attending the iGaming Super Show in the Netherlands in 2016, by type
- Annual global marketing costs of Alphabet from 2013 to 2018 (in million U.S. dollars)
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.