This statistic shows the planned change in spending on various corporate events in the United States in 2018. The statistic shows that organizations were most likely to have a planned spending increase for product launches (24 percent planned increase) and VIP customer events (19 percent planned increase). During a consumer survey, 74 percent of consumers stated that attending a branded live event made them more likely to purchase the promoted product. This might be a reason why marketers expect high return on investment when event marketing is considered.
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Planned change in spending on corporate events in the U.S. in 2018, by type of event
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This statistic shows the planned change in spending on various corporate events in the United States in 2018. The statistic shows that organizations were most likely to have a planned spending increase for product launches (24 percent planned increase) and VIP customer events (19 percent planned increase). During a consumer survey, 74 percent of consumers stated that attending a branded live event made them more likely to purchase the promoted product. This might be a reason why marketers expect high return on investment when event marketing is considered.
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This statistic shows the planned change in spending on various corporate events in the United States in 2018. The statistic shows that organizations were most likely to have a planned spending increase for product launches (24 percent planned increase) and VIP customer events (19 percent planned increase). During a consumer survey, 74 percent of consumers stated that attending a branded live event made them more likely to purchase the promoted product. This might be a reason why marketers expect high return on investment when event marketing is considered.
Show more- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 400 respondents
- Special properties
- among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
More information
- Region
- United States
- Survey time period
- 2018
- Number of respondents
- 400 respondents
- Special properties
- among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
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Trade show marketing
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Statistics on "Trade show marketing "
- Global overview
The most important statistics
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)Global B2B events industry revenue 2014-2016
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by regionGlobal B2B events industry revenue 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)Leading B2B events operators 2016
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)Revenue of leading trade fair organizers worldwide 2017
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2018
- Most important issues facing the exhibition industry worldwide as of December 2018Most important issues facing the exhibition industry worldwide 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by regionMost effective marketing channels for event promotion worldwide 2016, by region
- U.S. overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2021
- Convention and trade show organizers revenue in the U.S. 2010-2022 (in billion U.S. dollars)Convention and trade show organizers revenue in the U.S. 2010-2022
- Distribution of revenue from events and trade shows in the United States in 2017, by sourceDistribution of revenue from events and trade shows in the U.S. 2017, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 3rd quarter 2018Exhibition industry revenue growth in the U.S. 2011-2018
- Economic value of meetings and exhibitions to host destinations in the United States in 2017Economic value of meetings and exhibitions to host destinations in the U.S. 2017
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)States with the most exhibition space in the U.S. as of June 2017
- Leading trade shows in the United States in 2017, by area (in square feet)Leading trade shows in the U.S. in 2017, by area
- Exhibitors
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2018Change in number of exhibitors at trade shows in the U.S. 2011-2018
- Number of trade shows attended by business professionals in the United States from 2015 to 2018, by typeNumber of trade shows U.S. companies attended 2015-2018, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017Reasons why marketers prefer attending smaller trade shows 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with them 2017
- Budget & ROI
The most important statistics
- Compared to 2017, will your company increase, decrease or maintain its trade show budget for 2018?Planned change to trade show budgets in the U.S. in 2018
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?Planned change in spending on corporate events in the U.S. in 2018, by type of event
- Change in convention and meeting budget in the United States from 2011 to 2018Change in convention and meeting budget in the U.S. 2011-2018
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016Leading metrics used to measure exhibit and event ROI worldwide 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017Trade show sponsorship sales change perception in the U.S. 2014-2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017Trade show profitability increase expectations in the U.S. 2014-2017
- Strategies and effectiveness
The most important statistics
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017Leading event marketing goals and strategies worldwide in 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017Leading resources used to manage in-person events worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017Most effective channels for B2B event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017Most effective channels for event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017Most effective channels for B2C event marketing promotion worldwide 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with their media coverage 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017View of social media usage effectiveness during trade shows 2017
- Visitors
The most important statistics
- Leading ways event attendees learn about events worldwide as of 2017Leading methods of event discovery according to attendees worldwide in 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018Effectiveness of social media in event attendee acquisition in the U.S. 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015First time trade show visitors in the U.S. 2001-2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Planned change to trade show budgets in the U.S. in 2018, by type of expense
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- Confidence in future trade show marketing results in the U.S. in 2018
- Perceived effectiveness of trade show marketing in the U.S. 2018
- Planned change in shows attended in the U.S. in 2014, by type of show
- Square footage of expositions in the U.S. 2011-2017
- Trade show revenue in China 2010-2019
- Most important issues facing the exhibition industry in Mexico 2017
- Trade shows: attendance breakdown at the Excellence in iGaming expo in Germany 2016
- Revenue of the Messe München in Germany 2005-2017
- Level of interest in environment-friendly exhibiting in the U.S. 2014
- Attainability of zero-waste exhibiting for trade show exhibitors in the U.S. 2014
- Digitization in the exhibition industry in Mexico 2017
- Ability to evaluate environment-friendly materials among exhibting companies 2014
- Digital marketing tactics used by U.S. trade show exhibitors 2014
- Exhibitors generating revenue from trade shows and fairs in France 2015
- Trade shows: sector breakdown of the iGaming trade show in the Netherlands in 2016
- Realized trade fair participations per company in Germany 2000-2017
- Netherlands: interest in niche conferences at the iGaming trade show in 2016
- Trade show ad spending in Canada 2010-2019
Studies
- Trade show marketing
- Content marketing
- Twitter marketing
- Digital marketing in the United Kingdom (UK)
- Facebook marketing
- Marketing personalization
- Monitor sul mercato degli eventi in Italia 2017
- Årsredovisning Svenska Mässan Stiftelse 2017
- State of Slovenian Marketing 2016
- The Data-Centric Organization 2018
- Marketer Email Tracking Study 2018
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- B2B Content Marketing 2018
- B2C Content Marketing 2018
Statistics on the topic
Free statistics
- Most important issues facing the exhibition industry worldwide as of December 2018
- Economic value of meetings and exhibitions to host destinations in the United States in 2017
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2018
- Number of trade shows attended by business professionals in the United States from 2015 to 2018, by type
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017
- Compared to 2017, will your company increase, decrease or maintain its trade show budget for 2018?
- Change in convention and meeting budget in the United States from 2011 to 2018
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by region
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015
- How confident are you that your trade show program will achieve better results in 2018 than it did in 2017?
- How do you feel about the effectiveness of trade shows as a marketing medium?
- Do you plan to increase, decrease or maintain the number of shows you attend in 2014?
- Average area of largest expositions in the United States from 2011 to 2017 (in square feet)
- What is your personal level of interest in environment-friendly exhibiting?
- Do you believe zero-waste exhibiting is an attainable goal for trade show exhibitors?
- Do you personally understand how to evaluate suppliers and/or products to determine whether or not they are environment-friendly or sustainable?
Premium Statistics
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by region
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Value of the B2B trade show market in the United States from 2012 to 2021 (in billion U.S. dollars)
- Convention and trade show organizers revenue in the U.S. 2010-2022 (in billion U.S. dollars)
- Distribution of revenue from events and trade shows in the United States in 2017, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 3rd quarter 2018
- Leading trade shows in the United States in 2017, by area (in square feet)
- Change in exhibitions industry metrics in the United States in 3rd quarter 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017
- Leading ways event attendees learn about events worldwide as of 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018
- Influence of branded events on consumer purchase intent in the United States in 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)
- Share of trade show visitors with buying influence in the United States in 2010 to 2015
- If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?
- Do you plan to increase, decrease of maintain your spending on the following budget line items in 2018?
- What is your estimated percentage allocation of marketing spend by channel?
- Trade show revenue in China from 2010 to 2019 (in billion U.S. dollars)
- Most important issues facing the exhibition industry in Mexico as of June 2017
- Distribution of attendees at the Excellence in iGaming (EiG) expo in Germany in 2016, by type
- Group revenue of the Messe München in Germany from 2005 to 2017 (in million euros)
- Have you implemented any of the following digitization activities?
- What are your primary digital marketing tactics?
- Distribution of exhibitors generating revenue from trade shows and fairs in France in 2015
- Sector breakdown of the iGaming Super Show in the Netherlands in 2016, by category
- Average realized trade fair participations (domestic and abroad) per company in Germany from 2000 to 2017
- Number of delegates interested in attending niche conferences at the iGaming Super Show in the Netherlands in 2016, by category
- Trade show advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
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