Planned change in spending on corporate events in the U.S. in 2020, by type of event

In a survey of marketers and exhibitors in the United States gauging the state of the exhibition industry, respondents were asked about their planned changes in spending on various corporate events in 2020. According to the results, organizations were most likely to have a planned spending increase for product launches (18 percent planned increase) and VIP customer events (17 percent planned increase). It needs to be noted that the survey was conducted before the coronavirus outbreak unfolded.

Will your organization increase, decrease or maintain spending on the following types of corporate events in 2020?

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Source

Release date

March 2020

Region

United States

Survey time period

2020

Number of respondents

200 respondents

Special properties

among marketers/exhibitors

Method of interview

Face-to-face interview

Supplementary notes

The source does not provide information on the exact survey date.

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Statistics on "Trade show and event marketing "

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