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Will your organization increase, decrease or maintain spending on the following types of corporate events in 2018?

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Planned change in spending on corporate events in the U.S. in 2018, by type of event This statistic shows the planned change in spending on various corporate events in the United States in 2018. The statistic shows that organizations were most likely to have a planned spending increase for product launches (24 percent planned increase) and VIP customer events (19 percent planned increase). During a consumer survey, 74 percent of consumers stated that attending a branded live event made them more likely to purchase the promoted product. This might be a reason why marketers expect high return on investment when event marketing is considered.
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IncreaseDecreaseMaintainN/A
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This statistic shows the planned change in spending on various corporate events in the United States in 2018. The statistic shows that organizations were most likely to have a planned spending increase for product launches (24 percent planned increase) and VIP customer events (19 percent planned increase). During a consumer survey, 74 percent of consumers stated that attending a branded live event made them more likely to purchase the promoted product. This might be a reason why marketers expect high return on investment when event marketing is considered.
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Release date
May 2018
Region
United States
Survey time period
2018
Number of respondents
400 respondents
Special properties
among marketers/exhibitors
Method of interview
Face-to-face interview
Supplementary notes
The source does not provide information on the exact survey date.
More information
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