In a survey of marketers and exhibitors in the United States gauging the state of the exhibition industry, respondents were asked about their planned changes in spending on various corporate events in 2020. According to the results, organizations were most likely to have a planned spending increase for product launches (18 percent planned increase) and VIP customer events (17 percent planned increase). It needs to be noted that the survey was conducted before the coronavirus outbreak unfolded.
Will your organization increase, decrease or maintain spending on the following types of corporate events in 2020?
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Exhibitor. (March 13, 2020). Will your organization increase, decrease or maintain spending on the following types of corporate events in 2020? [Graph]. In Statista. Retrieved September 28, 2020, from https://www.statista.com/statistics/257280/planned-change-in-spending-on-corporate-events-in-the-us-by-type-of-event/
Exhibitor. "Will your organization increase, decrease or maintain spending on the following types of corporate events in 2020?." Chart. March 13, 2020. Statista. Accessed September 28, 2020. https://www.statista.com/statistics/257280/planned-change-in-spending-on-corporate-events-in-the-us-by-type-of-event/
Exhibitor. (2020). Will your organization increase, decrease or maintain spending on the following types of corporate events in 2020?. Statista. Statista Inc.. Accessed: September 28, 2020. https://www.statista.com/statistics/257280/planned-change-in-spending-on-corporate-events-in-the-us-by-type-of-event/
Exhibitor. "Will Your Organization Increase, Decrease or Maintain Spending on The following Types of Corporate Events in 2020?." Statista, Statista Inc., 13 Mar 2020, https://www.statista.com/statistics/257280/planned-change-in-spending-on-corporate-events-in-the-us-by-type-of-event/
Exhibitor, Will your organization increase, decrease or maintain spending on the following types of corporate events in 2020? Statista, https://www.statista.com/statistics/257280/planned-change-in-spending-on-corporate-events-in-the-us-by-type-of-event/ (last visited September 28, 2020)
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