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Planned change in spending on corporate events in the U.S. in 2019, by type of event
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Planned change in spending on corporate events in the U.S. in 2019, by type of event
Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?
by A. Guttmann,
last edited
Aug 1, 2019
This statistic shows the planned change in spending on various corporate events in the United States in 2019. The statistic shows that organizations were most likely to have a planned spending increase for product launches (22 percent planned increase) and road shows (17 percent planned increase). During a consumer survey, 74 percent of consumers stated that attending a branded live event made them more likely to purchase the promoted product. This might be a reason why marketers expect high return on investment when event marketing is considered.
Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?
| Increase | Maintain | Decrease | N/A | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Increase | Maintain | Decrease | N/A | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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by A. Guttmann,
last edited
Aug 1, 2019
This statistic shows the planned change in spending on various corporate events in the United States in 2019. The statistic shows that organizations were most likely to have a planned spending increase for product launches (22 percent planned increase) and road shows (17 percent planned increase). During a consumer survey, 74 percent of consumers stated that attending a branded live event made them more likely to purchase the promoted product. This might be a reason why marketers expect high return on investment when event marketing is considered.
- Show sources information
- Show publisher information
- Release date
- March 2019
- Region
- United States
- Survey time period
- 2019
- Number of respondents
- 200 respondents
- Special properties
- among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
Source
- Show sources information
- Show publisher information
- Release date
- March 2019
More information
- Region
- United States
- Survey time period
- 2019
- Number of respondents
- 200 respondents
- Special properties
- among marketers/exhibitors
- Method of interview
- Face-to-face interview
- Supplementary notes
- The source does not provide information on the exact survey date.
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Most important issues facing the exhibition industry worldwide 2018
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Revenue of leading trade fair organizers worldwide 2017
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Global B2B events industry revenue 2014-2016
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Statistics on "Trade show marketing "
- Global overview
The most important statistics
- Business-to-business (B2B) events industry revenue worldwide from 2014 to 2016 (in billion U.S. dollars)Global B2B events industry revenue 2014-2016
- Distribution of the business-to-business (B2B) events industry revenue worldwide in 2016, by regionGlobal B2B events industry revenue 2016, by region
- Leading business-to-business (B2B) events operators in 2016, by market share (based on revenue)Leading B2B events operators 2016
- Revenue of leading trade fair organizers worldwide in 2017 (in million euros)Revenue of leading trade fair organizers worldwide 2017
- Ranking of the world's largest exhibition halls in 2018, by gross hall capacity (in square meters)Largest exhibition halls in the world by hall capacity 2018
- Most important issues facing the exhibition industry worldwide as of December 2018Most important issues facing the exhibition industry worldwide 2018
- Leading marketing channels considered as most effective in promoting events worldwide as of October 2016, by regionMost effective marketing channels for event promotion worldwide 2016, by region
- U.S. overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Value of the B2B trade show market in the United States from 2012 to 2023 (in billion U.S. dollars)B2B trade show market size in the U.S. 2012-2023
- Industry revenue of “convention and trade show organizers“ in the U.S. from 2011 to 2023 (in billion U.S. Dollars)Industry revenue of “convention and trade show organizers“ in the U.S. 2011-2023
- Distribution of revenue from events and trade shows in the United States in 2018, by sourceDistribution of revenue from events and trade shows in the U.S. 2018, by source
- Growth of exhibition industry revenue in the United States from 1st quarter 2011 to 2nd quarter 2019Exhibition industry revenue growth in the U.S. 2011-2019
- Economic value of meetings and exhibitions to host destinations in the United States in 2018Economic value of meetings and exhibitions to host destinations in the U.S. 2018
- States with the largest amount of exhibition space in the United States as of June 2017 (in million square feet)States with the most exhibition space in the U.S. as of June 2017
- Leading trade shows in the United States in 2018, by area (in square feet)Leading trade shows in the U.S. in 2018, by area
- Exhibitors
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Change in number of exhibitors at largest trade shows in the United States from 2011 to 2019Change in number of exhibitors at trade shows in the U.S. 2011-2019
- Number of trade shows attended by business professionals in the United States from 2015 to 2019, by typeNumber of trade shows U.S. companies attended 2015-2019, by type
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Leading reasons why marketers value smaller trade shows more than major trade shows worldwide as of May 2017Reasons why marketers prefer attending smaller trade shows 2017
- Leading reasons why marketers felt disappointed with attending major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with them 2017
- Budget & ROI
The most important statistics
- Compared to 2018, will your company increase, decrease or maintain its trade show budget for 2019?Planned change to trade show budgets in the U.S. in 2019
- Will your organization increase, decrease or maintain spending on the following types of corporate events in 2019?Planned change in spending on corporate events in the U.S. in 2019, by type of event
- Change in convention and meeting budget in the United States from 2011 to 2019Change in convention and meeting budget in the U.S. 2011-2019
- Leading metrics used to measure ROI of events and exhibitions according to planners, marketers and executives worldwide as of October 2016Leading metrics used to measure exhibit and event ROI worldwide 2016
- Perceived change in trade show and exhibit sponsorship sales according to event organizers in United States from 2014 to 2017Trade show sponsorship sales change perception in the U.S. 2014-2017
- Expected increase in trade show profits according to executives in United States from 2014 to 2017Trade show profitability increase expectations in the U.S. 2014-2017
- Strategies and effectiveness
The most important statistics
- Leading reasons for running events for marketing purposes according to B2B and B2C marketers worldwide as of September 2017Leading event marketing goals and strategies worldwide in 2017
- Leading resources and technologies used to manage in-person events according to marketers worldwide as of April 2017Leading resources used to manage in-person events worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2B marketers worldwide as of September 2017Most effective channels for B2B event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to marketers worldwide as of September 2017Most effective channels for event marketing promotion worldwide 2017
- Leading channels considered as most effective in promoting live events for marketing purposes according to B2C marketers worldwide as of September 2017Most effective channels for B2C event marketing promotion worldwide 2017
- Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017Reasons why big trade show attendees felt disappointed with their media coverage 2017
- Perception of social media usage in relation to trade shows according to marketers worldwide as of May 2017View of social media usage effectiveness during trade shows 2017
- Visitors
The most important statistics
- Leading ways event attendees learn about events worldwide as of 2017Leading methods of event discovery according to attendees worldwide in 2017
- Effectiveness of social media in attracting event attendees according to marketers in United States as of January 2018Effectiveness of social media in event attendee acquisition in the U.S. 2018
- Effectiveness of remarketing in attracting event attendees according to marketers in United States as of January 2018Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
- Level of satisfaction with exhibition experience among visitors worldwide as of November 2016, by regionSatisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of branded events on consumer purchase intent in the United States in 2016Influence of events on purchase intent in the U.S. 2016
- Share of trade show visitors planning to buy exhibited products or services in United States from 2001 to 2015Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Average time trade show visitors spent viewing exhibits in the United States from 2001 to 2015 (in hours)Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
- Share of trade show visitors attending that trade show for the first time in the United States from 2001 to 2015First time trade show visitors in the U.S. 2001-2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Planned change to trade show budgets in the U.S. in 2019, by type of expense
- Confidence in future trade show marketing results in the U.S. in 2019
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- Perceived effectiveness of trade show marketing in the U.S. 2019
- Planned change in shows attended in the U.S. in 2014, by type of show
- Square footage of expositions in the U.S. 2011-2018
- Trade show revenue in China 2010-2019
- Time necessary for environment-friendly exhibiting solutions to bring ROI in the U.S.
- Leading objectives for exhibiting in the U.S. 2014
- Cost of attendee promotion in the U.S. 2013, by event type
- Leading trade fairs in the Netherlands 2016, by number of visitors
- Share of exhibiting budgets spent on environment-friendly solutions in the U.S. 2014
- Share of trade show leads receiving follow-up in the U.S. 2015
- Exhibitors generating revenue from trade shows and fairs in France 2015
- Level of adoption of environment-friendly exhibit solutions in the U.S. 2007-2014
- Marketing spend in the U.S. 2015, by type
- Messe Frankfurt GmbH revenue in Germany 2004-2018
- Revenue of the Messe Stuttgart in Germany 2007-2018
- Netherlands: interest in niche conferences at the iGaming trade show in 2016
- Total of retail net sales in India 2006-2010
Studies
- Trade show marketing
- Content marketing
- Twitter marketing
- Digital marketing in the United Kingdom (UK)
- Instagram marketing and advertising
- Facebook marketing
- Marketing personalization
- Monitor sul mercato degli eventi in Italia 2017
- Årsredovisning Svenska Mässan Stiftelse 2018
- State of Slovenian Marketing 2016
- B2B Content Marketing 2019
- Marketer Email Tracker 2019
- B2C Content Marketing 2019
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
Statistics on "Trade show marketing "
- Global B2B events industry revenue 2014-2016
- Global B2B events industry revenue 2016, by region
- Leading B2B events operators 2016
- Revenue of leading trade fair organizers worldwide 2017
- Largest exhibition halls in the world by hall capacity 2018
- Most important issues facing the exhibition industry worldwide 2018
- Most effective marketing channels for event promotion worldwide 2016, by region
- Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- B2B trade show market size in the U.S. 2012-2023
- Industry revenue of “convention and trade show organizers“ in the U.S. 2011-2023
- Distribution of revenue from events and trade shows in the U.S. 2018, by source
- Exhibition industry revenue growth in the U.S. 2011-2019
- Economic value of meetings and exhibitions to host destinations in the U.S. 2018
- States with the most exhibition space in the U.S. as of June 2017
- Leading trade shows in the U.S. in 2018, by area
- Change in exhibitions industry metrics in the U.S. Q2 2019
- Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Change in number of exhibitors at trade shows in the U.S. 2011-2019
- Number of trade shows U.S. companies attended 2015-2019, by type
- Small businesses in the U.S. - top marketing tools 2016
- Reasons why marketers prefer attending smaller trade shows 2017
- Reasons why big trade show attendees felt disappointed with them 2017
- Planned change to trade show budgets in the U.S. in 2019
- Planned change in spending on corporate events in the U.S. in 2019, by type of event
- Change in convention and meeting budget in the U.S. 2011-2019
- Leading metrics used to measure exhibit and event ROI worldwide 2016
- Trade show sponsorship sales change perception in the U.S. 2014-2017
- Trade show profitability increase expectations in the U.S. 2014-2017
- Leading event marketing goals and strategies worldwide in 2017
- Leading resources used to manage in-person events worldwide 2017
- Most effective channels for B2B event marketing promotion worldwide 2017
- Most effective channels for event marketing promotion worldwide 2017
- Most effective channels for B2C event marketing promotion worldwide 2017
- Reasons why big trade show attendees felt disappointed with their media coverage 2017
- View of social media usage effectiveness during trade shows 2017
- Leading methods of event discovery according to attendees worldwide in 2017
- Effectiveness of social media in event attendee acquisition in the U.S. 2018
- Effectiveness of retargeting in event attendee acquisition in the U.S. 2018
- Satisfaction with exhibition experience among visitors worldwide 2016, by region
- Influence of events on purchase intent in the U.S. 2016
- Influence of trade show attendance on purchase decision in the U.S. 2001-2015
- Time trade show visitors spent viewing exhibits in the U.S. 2001-2015
- First time trade show visitors in the U.S. 2001-2015
- Trade show visitors: net buying influence in the U.S. 2010-2015
- Factors influencing purchase decision during events in the U.S. 2015
- Planned change to trade show budgets in the U.S. in 2019, by type of expense
- Confidence in future trade show marketing results in the U.S. in 2019
- Trade show exhibitors marketing spending in the U.S. 2014, by channel
- Perceived effectiveness of trade show marketing in the U.S. 2019
- Planned change in shows attended in the U.S. in 2014, by type of show
- Square footage of expositions in the U.S. 2011-2018
- Trade show revenue in China 2010-2019
- Time necessary for environment-friendly exhibiting solutions to bring ROI in the U.S.
- Leading objectives for exhibiting in the U.S. 2014
- Cost of attendee promotion in the U.S. 2013, by event type
- Leading trade fairs in the Netherlands 2016, by number of visitors
- Share of exhibiting budgets spent on environment-friendly solutions in the U.S. 2014
- Share of trade show leads receiving follow-up in the U.S. 2015
- Exhibitors generating revenue from trade shows and fairs in France 2015
- Level of adoption of environment-friendly exhibit solutions in the U.S. 2007-2014
- Marketing spend in the U.S. 2015, by type
- Messe Frankfurt GmbH revenue in Germany 2004-2018
- Revenue of the Messe Stuttgart in Germany 2007-2018
- Netherlands: interest in niche conferences at the iGaming trade show in 2016
- Total of retail net sales in India 2006-2010
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