Trade show exhibitors marketing spending in the U.S. 2014, by channel

The graph presents the distribution of marketing spending of U.S. trade shows exhibitors. During a survey carried out in fall 2014, it was found that trade show exhibitors who already had trade show programs spent on average 7.9 percent of their marketing budget on trade magazine ads.

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Source

Release date

May 2016

Region

United States

Survey time period

Fall of 2014

Number of respondents

641 exhibitors

Method of interview

Online survey

Supplementary notes

Methodology taken from here.
The source does not provide information on the spending share missing to a 100.

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Statistics on "Trade show and event marketing "

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