French Days: change in idealo.fr traffic 2020

The source analyzed the change in traffic to the price comparison site idealo.fr during the three weekends leading up to the fall edition of the French e-commerce event in 2018, 2019, and 2020. In the latter, traffic to the website grew by 39 points during the autumn version of French Days 2020, compared to the weekend three weeks earlier.

Considered the Black Friday made in France, the French Days is an e-commerce event that takes place twice a year, with one version in spring and one in autumn.

Change in the idealo.fr website traffic during the fall edition of the French Days in France from 2018 to 2020 (index score)

Characteristic	Weekend -3*	Weekend -2	Weekend -1	French Days autumn
2018	100	98	99	111
2019	100	91	92	125
2020	100	90	97	139

Loading statistic...

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

September 2020

More information

Region

France

Survey time period

2018 to 2020

Supplementary notes

* The source adds the following information: "The index of frequentation of the idealo.fr site during the three weekends (Friday-Monday) preceding the French Days of autumn in 2018, 2019, 2020 was calculated. Each year, the 3rd weekend preceding the event serves as an index basic 100."

Citation formats