Sears (brand): ad spend in the U.S. 2016

The timeline presents data on Sears Holdings Corporation's measured media advertising spending on Sears (brand) in the United States in 2013, 2014 and 2016. The company spent 340 million U.S. dollars advertising its retail store brand Sears in 2013.

Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016 (in million U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Release date

March 2017

More information

Region

United States

Survey time period

2013, 2014 and 2016

Special properties

measured media

Supplementary notes

Figure for 2015 not available.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).

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