The timeline presents data on Sears Holdings Corporation's measured media advertising spending on Sears (brand) in the United States in 2013, 2014 and 2016. The company spent 340 million U.S. dollars advertising its retail store brand Sears in 2013.
Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016
(in million U.S. dollars)
Figure for 2015 not available. Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
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Advertising Age. (March 22, 2017). Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 04, 2020, from https://www.statista.com/statistics/467669/ad-spend-sears-usa/
Advertising Age. "Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016 (in million U.S. dollars)." Chart. March 22, 2017. Statista. Accessed August 04, 2020. https://www.statista.com/statistics/467669/ad-spend-sears-usa/
Advertising Age. (2017). Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 04, 2020. https://www.statista.com/statistics/467669/ad-spend-sears-usa/
Advertising Age. "Sears Holdings Corporation's Advertising Spending on Sears (Brand) in The United States from 2013 to 2016 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Mar 2017, https://www.statista.com/statistics/467669/ad-spend-sears-usa/
Advertising Age, Sears Holdings Corporation's advertising spending on Sears (brand) in the United States from 2013 to 2016 (in million U.S. dollars) Statista, https://www.statista.com/statistics/467669/ad-spend-sears-usa/ (last visited August 04, 2020)
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