Macy's ranked as the largest department store company in the world in 2021.
Macy's ad spending in the United States reached roughly 1.3 billion U.S. dollars in 2021. The department store increased the amount invested in advertising after reducing it to some 900 million U.S. dollars in 2020. That was the first time Macy's spent less than one billion to promote its brand since 2009. Based on retails sales, Macy's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars)
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Advertising Age. (July 27, 2022). Macy's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 04, 2023, from https://www.statista.com/statistics/192137/us-ad-spending-of-macys/
Advertising Age. "Macy's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars)." Chart. July 27, 2022. Statista. Accessed June 04, 2023. https://www.statista.com/statistics/192137/us-ad-spending-of-macys/
Advertising Age. (2022). Macy's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 04, 2023. https://www.statista.com/statistics/192137/us-ad-spending-of-macys/
Advertising Age. "Macy's Advertising Spending in The United States from 2009 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Jul 2022, https://www.statista.com/statistics/192137/us-ad-spending-of-macys/
Advertising Age, Macy's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/192137/us-ad-spending-of-macys/ (last visited June 04, 2023)
Macy's advertising spending in the United States from 2009 to 2021 (in billion U.S. dollars) [Graph], Advertising Age, July 27, 2022. [Online]. Available: https://www.statista.com/statistics/192137/us-ad-spending-of-macys/