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Macy's: ad spend in the U.S. 2009-2018
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Macy's: ad spend in the U.S. 2009-2018
Macy's advertising spending in the United States from 2009 to 2018 (in billion U.S. dollars)
by A. Guttmann,
last edited
Sep 12, 2019
Macy's advertising spending in the United States in 2018 reached 1.36 billion U.S. dollars. The department store generated nearly 25 billion U.S. dollars in revenue in 2018, roughly 38 percent with feminine accessories, intimate apparel, shoes and cosmetics, 23 percent with feminine apparel and another 23 percent with men's and children's apparel. The remaining 16 percent was generated in the 'home/miscellaneous' segment.
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by A. Guttmann,
last edited
Sep 12, 2019
Macy's advertising spending in the United States in 2018 reached 1.36 billion U.S. dollars. The department store generated nearly 25 billion U.S. dollars in revenue in 2018, roughly 38 percent with feminine accessories, intimate apparel, shoes and cosmetics, 23 percent with feminine apparel and another 23 percent with men's and children's apparel. The remaining 16 percent was generated in the 'home/miscellaneous' segment.
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- Release date
- June 2019
- Region
- United States
- Survey time period
- 2009 to 2018
- Supplementary notes
-
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures have been rounded.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2009 to 2018
- Supplementary notes
-
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures have been rounded.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
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- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
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