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Macy's: ad spend in the U.S. 2009-2017
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Macy's: ad spend in the U.S. 2009-2017
Macy's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
The timeline shows Macy's advertising spending in the United States from 2009 to 2017. In 2017, the department store chain spent 1.4 billion U.S. dollars on advertising in the United States. Macy's generated 24.84 billion U.S. dollars in revenue in 2017, roughly 38 percent with feminine accessories, intimate apparel, shoes and cosmetics, 23 percent with feminine apparel and another 23 percent with men's and children's apparel. The remaining 16 percent was generated in the 'home/miscellaneous' segment.
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The timeline shows Macy's advertising spending in the United States from 2009 to 2017. In 2017, the department store chain spent 1.4 billion U.S. dollars on advertising in the United States. Macy's generated 24.84 billion U.S. dollars in revenue in 2017, roughly 38 percent with feminine accessories, intimate apparel, shoes and cosmetics, 23 percent with feminine apparel and another 23 percent with men's and children's apparel. The remaining 16 percent was generated in the 'home/miscellaneous' segment.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2009 to 2017
- Supplementary notes
-
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures have been rounded.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2009 to 2017
- Supplementary notes
-
The figures includes measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figures have been rounded.
Figures for the period 2009 to 2013 come from Advertising Age's earlier publications.
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Statistics on "TV advertising in the U.S."
- Distribution of global TV industry revenue in 2015, by source and region
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)
- Distribution of TV advertising spending worldwide in 2019, by segment
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- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Change in TV advertising spending in the United States from 2016 to 2018
- Change in TV advertising spending in selected formats in the United States in September 2017
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2018 (in million U.S. dollars)
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018 (in 1,000 U.S. dollars)
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2018 (in thousand U.S. dollars)
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2018 (in million U.S. dollars)
- Leading advertisers on broadcast network TV in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading advertisers at the Academy Awards in 2018 (in million U.S. dollars)
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- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
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