Name: Leading U.S. retailers 2018, by ad spend
Creator: Statista

Premium

In a 2018 ranking of leading retailers by advertising spending in the United States, Amazon took the first spot with investments reaching 4.47 billion U.S dollars that year. In the same period Walmart ranked second, having spent 2.6 billion U.S. dollars on advertising in the country.

Leading retailers in the United States in 2018, by ad spend (in million U.S. dollars)

Source

Show detailed source information?

Already a member?

Sources

Show sources information

Show publisher information

Release date

June 2019

More information

Region

United States

Survey time period

2018

Supplementary notes

The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.