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Leading U.S. retailers 2017, by ad spend
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Leading U.S. retailers 2017, by ad spend
Leading retailers in the United States in 2017, by ad spend (in million U.S. dollars)
The statistic shows the leading retailers in the United States in 2017, by ad spend. Walmart ranked second, having spent 2.28 billion U.S. dollars on advertising in the U.S. in 2017.
Leading retailers in the United States in 2017, by ad spend (in million U.S. dollars)
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Description
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The statistic shows the leading retailers in the United States in 2017, by ad spend. Walmart ranked second, having spent 2.28 billion U.S. dollars on advertising in the U.S. in 2017.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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U.S. Retail Brands
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Statistics on "Retail brands: Target"
- Overview
The most important statistics
- Brand value of the leading 20 most valuable retail brands worldwide in 2018 (in million U.S. dollars)*Brand value of the leading 20 most valuable retail brands worldwide 2018
- Leading 100 American retailers in 2017, based on U.S. retail sales (in billion U.S. dollars)Leading 100 American retailers in 2017, based on U.S. retail sales
- Leading mass merchants in the United States from 2011 to 2017, based on retail sales (in billion U.S. dollars)Leading mass markets in the U.S. from 2011 to 2017, based on retail sales
- Sales per store of the leading mass market retailers in the United States from 2011 to 2017 (in million U.S. dollars)Sales per store of the leading mass merchants stores in the U.S. 2011-2017
- Number of stores of the leading 20 American retailers in the United States in 2017Number of stores of the leading 20 American retailers in the U.S. 2017
- Online and offline grocery market share of leading food retailers in the United States in 2017Leading retailers share of the U.S. online and offline grocery market in 2017
- Advertising expenditures
The most important statistics
- Target Corporation advertising cost worldwide from 2013 to 2017 (in million U.S. dollars)Target advertising spending 2013-2017
- Target Corporation's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)Target Corporation: ad spend in the U.S. 2009-2017
- Leading retailers in the United States in 2017, by ad spend (in million U.S. dollars)Leading U.S. retailers 2017, by ad spend
- Leading online retailers in the United States in 2016, by average monthly paid search spending (in million U.S. dollars)Largest paid search spenders in U.S. online retail 2016
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2017
- Number of pages in retail circulars in North America in June 2016, by retailerNumber of pages in retail circulars in North America 2016, by retailer
- Leading advertisers on TV during holiday season in the United States in 2016, by ad spend (in million U.S. dollars)Leading TV advertisers during holiday season in the U.S. in 2016, by ad spend
- Leading back-to-school advertisers in the United States as of October 2016, by ad spend (in million U.S. dollars)Lading back-to-school advertisers in the U.S. 2016, by ad spend
- Consumer behavior
The most important statistics
- United States: Brand preferences for Target from May/June 2016 through July/August 2017, by ageAmericans preferring Target from mid-2016 to mid-2017, by age
- Consumer satisfaction with selected department and discount stores in the United States in 2018 (index score)U.S. consumer satisfaction with selected department and discount stores 2018
- Frequency of shopping at Target.com according to internet users in the United States as of August 2017U.S. Target.com shopping frequency 2017
- Frequency of shopping at Target.com according to internet users in the United States as of August 2017, by age groupU.S. Target.com shopping frequency 2017, by age group
- Combined desktop and mobile visits to Target.com from February 2018 to January 2019 (in millions)Total global visitor traffic to Target.com 2019
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Statistics on "Retail brands: Target"
- Brand value of the leading 20 most valuable retail brands worldwide in 2018 (in million U.S. dollars)*
- Leading 100 American retailers in 2017, based on U.S. retail sales (in billion U.S. dollars)
- Leading mass merchants in the United States from 2011 to 2017, based on retail sales (in billion U.S. dollars)
- Sales per store of the leading mass market retailers in the United States from 2011 to 2017 (in million U.S. dollars)
- Number of stores of the leading 20 American retailers in the United States in 2017
- Online and offline grocery market share of leading food retailers in the United States in 2017
- Target Corporation advertising cost worldwide from 2013 to 2017 (in million U.S. dollars)
- Target Corporation's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Leading retailers in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading online retailers in the United States in 2016, by average monthly paid search spending (in million U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
- Number of pages in retail circulars in North America in June 2016, by retailer
- Leading advertisers on TV during holiday season in the United States in 2016, by ad spend (in million U.S. dollars)
- Leading back-to-school advertisers in the United States as of October 2016, by ad spend (in million U.S. dollars)
- United States: Brand preferences for Target from May/June 2016 through July/August 2017, by age
- Consumer satisfaction with selected department and discount stores in the United States in 2018 (index score)
- Frequency of shopping at Target.com according to internet users in the United States as of August 2017
- Frequency of shopping at Target.com according to internet users in the United States as of August 2017, by age group
- Combined desktop and mobile visits to Target.com from February 2018 to January 2019 (in millions)
- Holiday season advertising spending of select retailers in the United States in 2015 (in million U.S. dollars)
- Holiday season paid search advertising spending of select retailers in the United States in 2015 (in million U.S. dollars)
- Share of online in holiday season advertising spending of select retailers in the United States in 2015
- Share of Mother's Day spending in total advertising spending in the United States in 2013 and 2014, by retailer
- Hispanic advertising exenditure of select retailers in the United States in 2013 (in million U.S. dollars)
- U.S. retailers with the highest sales per square foot in 2014 (in U.S. dollars)
- Ranking of retailers in Italy in 2016, by retail revenues (in US million dollars)
- Leading retail companies in Argentina in 2018, based on corporate reputation index
- Distribution of digital advertising expenditure in the retail industry across India as of May 2018, by format
- Advertising spending in the building materials, hardware, garden supply, and mobile home retail industry in the United States from 2010 to 2016 (in million U.S. dollars)
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- Number of compulsory liquidations in the retail trade sector* in England and Wales from 1st quarter 2012 to 4th quarter 2016
- Canadian Tire Corporation advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Annual turnover of the retail sale in non-specialized stores in Italy in 2016, by sector (in 1,000 euros)
- Retailer expenditure share: retail industry vs. big-box and department stores* in the United States in 2013, by segment
- Net sales of the Axel Johnson Group from 2012 to 2016 (in million SEK)
- Gross profit margin of supermarket and hypermarket companies in China between 2011 and 2012, by origin
- Number of wholesale and retail trade establishments in Iowa from 2000 to 2008
- Number of employees working for Sumitomo Corporation from fiscal year 2013 to 2017 (in 1,000s)
- Annual sales revenue of retail trade establishments in Qatar from 2006 to 2015 (in billion Qatari riyals)
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