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Leading U.S. retailers 2017, by ad spend
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Leading U.S. retailers 2017, by ad spend
Leading retailers in the United States in 2017, by ad spend (in million U.S. dollars)
by A. Guttmann,
last edited
Jul 30, 2019
The statistic shows the leading retailers in the United States in 2017, by ad spend. Walmart ranked second, having spent 2.28 billion U.S. dollars on advertising in the U.S. in 2017.
Leading retailers in the United States in 2017, by ad spend (in million U.S. dollars)
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by A. Guttmann,
last edited
Jul 30, 2019
The statistic shows the leading retailers in the United States in 2017, by ad spend. Walmart ranked second, having spent 2.28 billion U.S. dollars on advertising in the U.S. in 2017.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics on "Retail brands: Target"
- Overview
The most important statistics
- Brand value of the leading 20 most valuable retail brands worldwide in 2019 (in million U.S. dollars)*Brand value of the leading 20 most valuable retail brands worldwide 2019
- Leading 100 American retailers in 2018, based on U.S. retail sales (in billion U.S. dollars)Leading 100 American retailers in 2018, based on U.S. retail sales
- Leading mass merchants in the United States from 2011 to 2018, based on retail sales (in billion U.S. dollars)Leading mass markets in the U.S. from 2011 to 2018, based on retail sales
- Sales per store of the leading mass market retailers in the United States in 2018 (in million U.S. dollars)Sales per store of the leading mass merchants stores in the U.S. 2018
- Number of stores of the leading 20 American retailers in the United States in 2018Number of stores of the leading 20 American retailers in the U.S. 2018
- Online and offline grocery market share of leading food retailers in the United States in 2017Leading retailers share of the U.S. online and offline grocery market in 2017
- Most popular online stores worldwide in 2018, by e-commerce net sales (in million U.S. dollars)Global top 15 online stores 2018, by net sales
- Advertising expenditures
The most important statistics
- Target Corporation advertising cost worldwide from 2013 to 2018 (in million U.S. dollars)Target advertising spending 2013-2018
- Target Corporation's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)Target Corporation: ad spend in the U.S. 2009-2017
- Leading retailers in the United States in 2017, by ad spend (in million U.S. dollars)Leading U.S. retailers 2017, by ad spend
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2017
- Consumer behavior
The most important statistics
- Consumer satisfaction with selected department and discount stores in the United States in 2018 (index score)U.S. consumer satisfaction with selected department and discount stores 2018
- Share of Americans who shopped in person (not online) at Target in the last 12 months in 2018, by ageShare of Americans who shopped at Target 2018, by age
- Share of affluent Americans who shopped at Target within the past 12 months as of 2018Affluent Americans: share who shopped at Target within the past 12 months as of 2018
- Combined desktop and mobile visits to Target.com from February 2018 to April 2019 (in millions)Total global visitor traffic to Target.com 2019
- Most popular retail websites in the United States as of December 2018, ranked by visitors (in millions)Monthly unique visitors to U.S. retail websites 2018
- Most popular e-commerce properties in the United States as of September 2018, by desktop visitors (in millions)Desktop visitors to leading U.S. online retail properties 2018
- Most popular mobile retail properties in the United States as of September 2018, by smartphone visitors (in millions)Smartphone visitors to leading U.S. mobile retail properties 2018
- Most popular mobile retail properties in the United States as of September 2018, by tablet visitors (in millions)Tablet visitors to leading U.S. mobile retail properties 2018
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Statistics on "Retail brands: Target"
- Brand value of the leading 20 most valuable retail brands worldwide in 2019 (in million U.S. dollars)*
- Leading 100 American retailers in 2018, based on U.S. retail sales (in billion U.S. dollars)
- Leading mass merchants in the United States from 2011 to 2018, based on retail sales (in billion U.S. dollars)
- Sales per store of the leading mass market retailers in the United States in 2018 (in million U.S. dollars)
- Number of stores of the leading 20 American retailers in the United States in 2018
- Online and offline grocery market share of leading food retailers in the United States in 2017
- Most popular online stores worldwide in 2018, by e-commerce net sales (in million U.S. dollars)
- Target Corporation advertising cost worldwide from 2013 to 2018 (in million U.S. dollars)
- Target Corporation's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Leading retailers in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
- Consumer satisfaction with selected department and discount stores in the United States in 2018 (index score)
- Share of Americans who shopped in person (not online) at Target in the last 12 months in 2018, by age
- Share of affluent Americans who shopped at Target within the past 12 months as of 2018
- Combined desktop and mobile visits to Target.com from February 2018 to April 2019 (in millions)
- Most popular retail websites in the United States as of December 2018, ranked by visitors (in millions)
- Most popular e-commerce properties in the United States as of September 2018, by desktop visitors (in millions)
- Most popular mobile retail properties in the United States as of September 2018, by smartphone visitors (in millions)
- Most popular mobile retail properties in the United States as of September 2018, by tablet visitors (in millions)
- Share of online in holiday season advertising spending of select retailers in the United States in 2015
- Holiday season paid search advertising spending of select retailers in the United States in 2015 (in million U.S. dollars)
- Holiday season advertising spending of select retailers in the United States in 2015 (in million U.S. dollars)
- Share of Mother's Day spending in total advertising spending in the United States in 2013 and 2014, by retailer
- U.S. retailers with the highest sales per square foot in 2014 (in U.S. dollars)
- Hispanic advertising exenditure of select retailers in the United States in 2013 (in million U.S. dollars)
- Leading retailers in Italy in 2017, by retail revenues* (in US million dollars)
- Leading retail companies in Argentina in 2018, based on corporate reputation index
- Advertising spending in the women's clothing stores industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Share of retailers using print and mail order sales channels in the United Kingdom (UK) from 2011 to 2013*
- Advertising spending in the eating places industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Annual turnover of the retail sale of cultural and recreation goods in specialized stores in Italy in 2016, by sector (in 1,000 euros)
- Ranking of companies in the retail trade industry in Denmark as of July 2018, by turnover (in 1,000 DKK)
- Fastest growing retailers ranked by profit growth in the United Kingdom (UK) in 2015* (as two-year profit CAGR)
- Retail advertising spending distribution in the United Kingdom (UK) in June 2013, by medium
- Number of female employees working in management positions for Sumitomo Corporation from fiscal year 2013 to 2017
- Turnover of Norwegian-controlled wholesale and retail trade enterprises abroad from 2008 to 2016 (in million NOK)
- Retail trade and food service sales in Utah in 2009, by type of store (in million U.S. dollars)
- Number of employees of Grupo Elektra from 2014 to 2017
- Average number of full-time employees of the Axel Johnson Group in 2016, by company
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