In a 2020 ranking of leading retailers by advertising spending in the United States, Amazon took the first spot with investments reaching nearly 6.8 billion U.S dollars that year. In the same period Walmart ranked second, having spent 2.4 billion U.S. dollars on advertising in the country.
Leading retailers in the United States in 2020, by ad spend
(in million U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 12, 2021). Leading retailers in the United States in 2020, by ad spend (in million U.S. dollars) [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/261956/ad-spend-of-selected-retailers-in-the-us/
Advertising Age. "Leading retailers in the United States in 2020, by ad spend (in million U.S. dollars)." Chart. July 12, 2021. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/261956/ad-spend-of-selected-retailers-in-the-us/
Advertising Age. (2021). Leading retailers in the United States in 2020, by ad spend (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/261956/ad-spend-of-selected-retailers-in-the-us/
Advertising Age. "Leading Retailers in The United States in 2020, by Ad Spend (in Million U.S. Dollars)." Statista, Statista Inc., 12 Jul 2021, https://www.statista.com/statistics/261956/ad-spend-of-selected-retailers-in-the-us/
Advertising Age, Leading retailers in the United States in 2020, by ad spend (in million U.S. dollars) Statista, https://www.statista.com/statistics/261956/ad-spend-of-selected-retailers-in-the-us/ (last visited May 17, 2022)
