• U.S. retailers by ad spend 2019

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In a 2019 ranking of leading retailers by advertising spending in the United States, Amazon took the first spot with investments reaching nearly 6.88 billion U.S dollars that year. In the same period Walmart ranked second, having spent 2.75 billion U.S. dollars on advertising in the country.

Leading retailers in the United States in 2019, by ad spend (in million U.S. dollars)

	Spending in million U.S. dollars
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Release date

July 2020

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Region

United States

Survey time period

2019

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.