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How often Spanish smartphone users asked about products on social media in 2016

Frequency with which smartphone users asked for reviews or product information on social networks in Spain in 2016

How often Spanish smartphone users asked about products on social media in 2016 This statistic shows the frequency with which smartphone users asked about reviews or further product information on social media networks from their phone in Spain in 2016. During this period almost half of users never asked for reviews or information on social media before acquiring a product or service.
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Frequency with which smartphone users asked for reviews or product information on social networks in Spain in 2016

Share of smartphone users
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Share of smartphone users
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Description

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This statistic shows the frequency with which smartphone users asked about reviews or further product information on social media networks from their phone in Spain in 2016. During this period almost half of users never asked for reviews or information on social media before acquiring a product or service.
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Release date
October 2016
Region
Spain
Survey time period
July to August 2016
Number of respondents
1,154 respondents
Age group
18-55 years
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The question was phrased by the source as follows: 'Pensando en el momento en que estás decidiendo realizar una compra, ¿en qué medida llevas a cabo las siguientes acciones a través del móvil?: Hacer alguna pregunta en relación al producto en las redes sociales.'
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