How often Spanish smartphone users asked about products on social media in 2016

This statistic shows the frequency with which smartphone users asked about reviews or further product information on social media networks from their phone in Spain in 2016. During this period almost half of users never asked for reviews or information on social media before acquiring a product or service.

Frequency with which smartphone users asked for reviews or product information on social networks in Spain in 2016

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Release date

October 2016



Survey time period

July to August 2016

Number of respondents

1,154 respondents

Age group

18-55 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: 'Pensando en el momento en que estás decidiendo realizar una compra, ¿en qué medida llevas a cabo las siguientes acciones a través del móvil?: Hacer alguna pregunta en relación al producto en las redes sociales.'

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Statistics on "Smartphone usage in Spain"

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