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Frequency with which smartphone users searched online for reviews and opinions about a product in Spain in 2016

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How often Spanish mobile owners' searched online for user reviews in Spain in 2016 This statistic shows the frequency with which Spanish smartphone users searched online for reviews and opinions from other product users in 2016. Nearly a third of users stated that they never used their Smartphones to search reviews before acquiring a product or service.
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Share of smartphone users
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Share of smartphone users
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Description

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This statistic shows the frequency with which Spanish smartphone users searched online for reviews and opinions from other product users in 2016. Nearly a third of users stated that they never used their Smartphones to search reviews before acquiring a product or service.
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Release date
October 2016
Region
Spain
Survey time period
July to August 2015
Number of respondents
1,154 respondents
Age group
18-55 years
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The question was phrased as follows: 'Pensando en el momento que estás decidiendo realizar una compra, ¿en qué medida llevas a cabo las siguientes acciones a través del móvil? -Buscar opiniones de otros usuarios sobre el producto.'
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