Smartphone usage share of U.S. Millennials as shopping support by channel 2012

This statistic deals with the results of an online survey conducted in August 2012. US consumers were polled if they use their smartphone as shopping support while in-store. Some 61 percent of Millennial shoppers indicated to have used their smartphone in-store while shopping for groceries.

U.S. Millennials: Share of consumers' smartphone usage as shopping support while in-store in 2012, by channel

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Release date

September 2012


United States

Survey time period

August 14 to August 18, 2012

Number of respondents

1,106 respondents

Age group

18-65 years

Special properties

Smartphone users**

Method of interview

Online survey

Supplementary notes

* The original question ran as follows: 'Thinking about just items you shopped for in the past month, where did you use your smartphone to help you shop while in a store?' Multiple answers were possible.
** Smartphone users who use top shopping apps and used their phone in grocery, mass or warehouse club in the last month.

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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