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U.S. Millennials: Share of consumers' smartphone usage as shopping support while in-store in 2012, by channel

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Description Source More information
This statistic deals with the results of an online survey conducted in August 2012. US consumers were polled if they use their smartphone as shopping support while in-store. Some 61 percent of Millennial shoppers indicated to have used their smartphone in-store while shopping for groceries.
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Release date
September 2012
Region
United States
Survey time period
August 14 to August 18, 2012
Number of respondents
1,106 respondents
Age group
18-65 years
Special properties
Smartphone users**
Method of interview
Online survey
Supplementary notes
* The original question ran as follows: 'Thinking about just items you shopped for in the past month, where did you use your smartphone to help you shop while in a store?' Multiple answers were possible.
** Smartphone users who use top shopping apps and used their phone in grocery, mass or warehouse club in the last month.

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