U.S. food stores industry ad to sales ratio 2015

This statistic presents information on the advertising spending as percent of sales in the food stores industry in the United States from 2011 to 2014, and provides an estimate for 2015. According to the source's calculations, in 2012, ad to sales ratio for the industry amounted to 2.1 percent.

Advertising spending as percent of sales in the food stores industry in the United States from 2011 to 2015

Characteristic	Advertising to sales ratio
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Release date

June 2015

More information

Region

United States

Survey time period

2011-2014

Special properties

Industry SIC code: 5400

Supplementary notes

*Forecast.
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.

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