North America online retailer e-commerce capabilities 2015

This statistic presents the most frequently implemented e-commerce capabilities of retailers in North America as of July 2015. During the survey period, it was found that 45 percent of responding retailers had a mobile-optimized website.
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Leading e-commerce capabilities of retailers in North America as of July 2015
Share of respondents
Mobile website45%
Loyalty program36%
Product offerings36%
Search engine optimization36%
Customer reviews29%
Flexible delivery options26%
Paid search advertising26%
Personalization26%
Online catalog14%
Mobile app12%
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