North America online retailer m-commerce capabilities 2015

This statistic presents the most frequently implemented mobile commerce capabilities of retailers in North America as of July 2015. During the survey period, it was found that 27 percent of responding retailers used geolocating.

Leading mobile commerce capabilities of retailers in North America as of July 2015

Share of respondents
Mobile website (site specifically designed for mobile access)68%
Mobile app32%
Geolocating27%
Suggestive selling27%
In-store sign-in via phone14%
Customer identifying technology within the store11%
Locate products in store with mobile app/website11%
Mobile offers within store11%
Real-time events selling (i.e. promotions based on weather event)11%
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Source

Release date

September 2015

Region

North America

Survey time period

June and July 2015

Number of respondents

500 retailers

Supplementary notes

Survey respondents were primarily vice presidents or C-level executives.

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