Brand value of the 10 most valuable Vietnamese brands 2019

In 2019, Viettel Telecom was the leading brand in Vietnam with a brand value of about 4.3 billion U.S. dollars. Other valuable brands in Vietnam were VNPT, Vinamilk, Vinhomes and Sabeco.

Vietnamese brands

In that year, Viettel Telecom was by far the most valuable brand in Vietnam. The multinational company dominates Vietnam’s telecommunication service sector. Headquartered in Hanoi, it is a state-owned enterprise operated by the Ministry of Defence. In a survey among consumers in Vietnam, Vinamilk, Vingroup and Viettel were the three leading top-of-mind companies in the Vietnamese market.

The influence of brands on consumers

Strong brands enhance business performance primarily through their influence on customer choices. During a survey among Vietnamese consumers in 2015, it was found out that nearly 30 percent of the respondents researched two different brands before making their purchase decision. In the same year, around 32 percent of consumers in Vietnam stated that they had discovered relevant brands online via smartphone.

Brand value

Over the last few years, there have been many listings of brand values. Various brand value research studies have taken place in consumer markets, just like the brand value study among Vietnamese brands held by Brand Finance in 2019. Some marketing researchers have concluded that brands are one of the most valuable assets a company has. With reference to Brand Finance, the term “brand value” is considered to be the net present value of the estimated future cash flows attributable to the brand.

Brand value of the 10 most valuable brands of Vietnam in 2019

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Source

Release date

April 2020

Region

Vietnam

Survey time period

2019

Supplementary notes

Figures have been rounded.

The source does not provide a date of publication. The date used here is the access date.

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