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Brand value of the leading 10 most valuable German brands 2020

Germany is host to a wealth of globally recognized high-profile brands ranging from automotive companies to telecommunications and IT technologies. As of 2020, car manufacturers accounted for Germany’s most valuable brands, such as Mercedes-Benz and BMW, the two competing forces who appear among the most valuable automobile brands worldwide as well.

Automobiles drive value

It is a truth universally acknowledged that Germany is a car country. With the sales of German-produced cars going steady both at home and abroad, the revenue development of the industry has only continued to impress with future predictions for higher delivery.

Globally valuable

Another noteworthy brand to come out of Germany is Deutsche Telekom, the country’s leading telecommunications company which was privately founded in 1996 after the state-owned Deutsche Bundespost dissolved. Together with its subsidiaries around the world such as T-mobile, the German provider’s global reach and impact has carried it among the ranks of the most valuable telecom brands worldwide.

Brand value of the leading 10 most valuable German brands in 2020

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Release date

October 2020



Survey time period


Supplementary notes

Date of access is used in statistic in lieu of date of release.

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Statistics on "Allianz Group"

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