• ING: brand value 2018-2020

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This statistic shows the worldwide brand value of Dutch bank ING at the beginning of the first quarter of 2018 to the beginning of the last quarter of 2020 (in million euros). The brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image. According to data provided by Adwired, the highest value of the ING brand was registered in the second quarter of 2018 and reached nearly 7,860 million euros. TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

Brand value of ING from the 1st quarter 2018 to the 4th quarter 2020 (in million euros)

	Brand value in million euros
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Release date

October 2020

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Region

Worldwide, Netherlands

Survey time period

January 1, 2018 to October 1, 2020

Supplementary notes

The source adds the following information: "The brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image."

* All reported values are measured on the first day of each quarter:
Q1 2018 - January 1, 2018
Q2 2018 - April 1, 2018
Q3 2018 - July 1, 2018
Q4 2018 - October 1, 2018
Q1 2019 - January 1, 2019 Q2 2019 - April 1, 2019 Q3 2019 - July 1, 2019 Q4 2019 - October 1,2019 Q1 2020 - January 1, 2020 Q2 2020 - April 1, 2020 Q3 2020 - July 1, 2020 Q4 2020 - October 1, 2020