Most valuable Swiss brands 2018

As of 2018, Nestlé’s brand value earned the multinational company the accolade of the most valuable Swiss brand. Nestlé was followed by financial services company UBS, and ABB Group, which specializes in electrical equiment, automation and robotics among others. Both companies had a brand value of over 8 billion U.S. dollars in 2018.

Nestlé: a global Swiss brand

Nestlé was founded in the Vaud Canton in Switzerland in 1867. Today, Nestlé’s biggest market is the United States by a large margin, where the company’s sales exceeded 27 billion Swiss francs in 2018. In that year, France was the largest European market for Nestlé products.

Another global phenomenon: Swiss watches

Another Swiss brand that stands out globally is Rolex, the world-renowned manufacturer of luxury watches and watch components. In 2017, Rolex had the highest market share worldwide among other Swiss watch brands, and not unexpectedly so. Switzerland enjoys a particular reputation when it comes to the manufacturing of watches, with Swiss-made watches currently having the highest export value.

Most valuable Swiss brands in 2018

Brand value in million U.S. dollars
Credit Suisse6,663
Swiss Re4,566
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Release date

September 2019



Survey time period


Supplementary notes

Date of release is used as date of access for this statistic.

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Statistics on "Brand Value"

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