Most valuable Swiss brands 2018

As of 2018, Nestlé’s brand value earned the multinational company the accolade of the most valuable Swiss brand. Nestlé was followed by financial services company UBS, and ABB Group, which specializes in electrical equiment, automation and robotics among others. Both companies had a brand value of over 8 billion U.S. dollars in 2018.

Nestlé: a global Swiss brand



Nestlé was founded in the Vaud Canton in Switzerland in 1867. Today, Nestlé’s biggest market is the United States by a large margin, where the company’s sales exceeded 27 billion Swiss francs in 2018. In that year, France was the largest European market for Nestlé products.

Another global phenomenon: Swiss watches



Another Swiss brand that stands out globally is Rolex, the world-renowned manufacturer of luxury watches and watch components. In 2017, Rolex had the highest market share worldwide among other Swiss watch brands, and not unexpectedly so. Switzerland enjoys a particular reputation when it comes to the manufacturing of watches, with Swiss-made watches currently having the highest export value.

Most valuable Swiss brands in 2018

Brand value in million U.S. dollars
Nestlé19,370
UBS8,801
ABB8,232
Zurich7,169
Credit Suisse6,663
Roche6,413
Rolex6,360
Swisscom6,201
Nescafe5,316
Swiss Re4,566
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Source

Release date

September 2019

Region

Switzerland

Survey time period

2018

Supplementary notes

Date of release is used as date of access for this statistic.

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Statistics on "Brand Value"

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