Most valuable Swiss brands 2022
As of 2022, Nestlé’s brand value earned the multinational company the accolade of the most valuable Swiss brand. Its brand value was estimated at 19.23 billion Swiss francs. Nestlé was followed by financial services company UBS, and the luxury watch brand Rolex. the companies had brand value of 8.73 billion CHF and 8.28 CHF, respectively.
Nestlé was founded in the Vaud Canton in Switzerland in 1867. Today, Nestlé’s biggest market is the United States by a large margin, where the company’s sales exceeded 26 billion Swiss francs in 2020. In that year, France was the largest European market for Nestlé products.
Another Swiss brand that stands out globally is Rolex, the world-renowned manufacturer of luxury watches and watch components. In 2017, Rolex had the highest market share worldwide among other Swiss watch brands, and not unexpectedly so. Switzerland enjoys a particular reputation when it comes to the manufacturing of watches, with Swiss-made watches currently having the highest export value.
Nestlé: a global Swiss brand
Nestlé was founded in the Vaud Canton in Switzerland in 1867. Today, Nestlé’s biggest market is the United States by a large margin, where the company’s sales exceeded 26 billion Swiss francs in 2020. In that year, France was the largest European market for Nestlé products.
Another global phenomenon: Swiss watches
Another Swiss brand that stands out globally is Rolex, the world-renowned manufacturer of luxury watches and watch components. In 2017, Rolex had the highest market share worldwide among other Swiss watch brands, and not unexpectedly so. Switzerland enjoys a particular reputation when it comes to the manufacturing of watches, with Swiss-made watches currently having the highest export value.
