Most valuable Swiss brands 2022
Nestlé: a global Swiss brand
Nestlé was founded in the Vaud Canton in Switzerland in 1867. Today, Nestlé’s biggest market is the United States by a large margin, where the company’s sales exceeded 26 billion Swiss francs in 2020. In that year, France was the largest European market for Nestlé products.
Another global phenomenon: Swiss watches
Another Swiss brand that stands out globally is Rolex, the world-renowned manufacturer of luxury watches and watch components. In 2017, Rolex had the highest market share worldwide among other Swiss watch brands, and not unexpectedly so. Switzerland enjoys a particular reputation when it comes to the manufacturing of watches, with Swiss-made watches currently having the highest export value.