Consumer views on Black Friday in the United Kingdom (UK) 2015
Consumer attitudes towards Black Friday in the United Kingdom (UK) in 2015, by type
This statistic displays consumers' views on Black Friday in the United Kingdom as of a shopper survey conducted in 2015. Of respondents, 57 percent agreed to some extent that retailers were guilty of encouraging bad behavior from consumers on Black Friday in 2014 in the UK.
Consumer attitudes towards Black Friday in the United Kingdom (UK) in 2015, by type
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| Strongly agree | Agree | Neutral | Disagree | Strongly disagree | |
|---|---|---|---|---|---|
| Next Christmas, I will try to do more of my Christmas gift shopping on Black Friday | 21.1% | 31.8% | 35.9% | 7% | 4.2% |
| I got carried away with the discounts on offer on Black Friday and spent more than I had intended | 14% | 27.1% | 25.8% | 17.9% | 15.2% |
| I saved a lot of money by buying on Black Friday | 20.8% | 43% | 28.6% | 4.3% | 3.3% |
| I bought better quality products on Black Friday than I otherwise would have done, thanks to the savings offer | 18.5% | 32.3% | 32.2% | 11.1% | 5.9% |
| Retailers were guilty of encouraging bad behavior from consumers on Black Friday | 23.9% | 33.2% | 27.7% | 11.7% | 3.5% |
| Retailers were not well prepared enough to cope with demand on Black Friday | 26.9% | 38.3% | 28.5% | 4.4% | 1.9% |
| I used Black Friday to buy discounted products for myself/my household rather than Christmas gifts | 20.5% | 32.3% | 29.1% | 13.7% | 4.4% |
Source
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