• Consumer views on Black Friday in the UK 2015

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This statistic displays consumers' views on Black Friday in the United Kingdom as of a shopper survey conducted in 2015. Of respondents, 57 percent agreed to some extent that retailers were guilty of encouraging bad behavior from consumers on Black Friday in 2014 in the UK.

Consumer attitudes towards Black Friday in the United Kingdom (UK) in 2015, by type

	Strongly agree	Agree	Neutral	Disagree	Strongly disagree
Next Christmas, I will try to do more of my Christmas gift shopping on Black Friday	21.1%	31.8%	35.9%	7%	4.2%
I got carried away with the discounts on offer on Black Friday and spent more than I had intended	14%	27.1%	25.8%	17.9%	15.2%
I saved a lot of money by buying on Black Friday	20.8%	43%	28.6%	4.3%	3.3%
I bought better quality products on Black Friday than I otherwise would have done, thanks to the savings offer	18.5%	32.3%	32.2%	11.1%	5.9%
Retailers were guilty of encouraging bad behavior from consumers on Black Friday	23.9%	33.2%	27.7%	11.7%	3.5%
Retailers were not well prepared enough to cope with demand on Black Friday	26.9%	38.3%	28.5%	4.4%	1.9%
I used Black Friday to buy discounted products for myself/my household rather than Christmas gifts	20.5%	32.3%	29.1%	13.7%	4.4%

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Release date

July 2015

More information

Region

United Kingdom

Survey time period

2015

Number of respondents

2,000 respondents

Age group

18 years and older

Special properties

Shoppers (nationally representative)

Supplementary notes

Consumer's views are in relation to Black Friday 2014.

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