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What is the brand of your current smartphone?*

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Smartphone brand market share in Australia 2014, by age This statistic shows the market share of the leading smartphone brands among adult Australians in 2014, separated by age. In 2014, iPhone ownership was highest among 18-to-24-year-olds, with 49 percent owning an Apple smartphone.
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iPhoneSamsungOther
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iPhoneSamsungOther
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Exclusive Premium statistic

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Description Source More information
This statistic shows the market share of the leading smartphone brands among adult Australians in 2014, separated by age. In 2014, iPhone ownership was highest among 18-to-24-year-olds, with 49 percent owning an Apple smartphone.
Show more
Release date
November 2014
Region
Australia
Survey time period
May 2014
Number of respondents
approximately 2,000
Age group
18-75 years
Special properties
Australian consumers
Method of interview
Online survey
Supplementary notes
* This question was phrased by the source as follows: "What is the brand and model of your current smartphone?"

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