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Leading sports apparel distribution channels in Canada 2015, by dollar share

This statistic shows the leading sports apparel distribution channels in Canada in 2015, by dollar share. For the 12 months ending September 2015, sports specialty stores accounted for 56 percent of sports apparel dollar sales in Canada.

Athleisure in Canada - additional information

Athleisure is a colloquial term used to describe sportswear which is worn during non-sports related activities. Originating with women donning yoga pants, the fashion trend has grown, becoming a larger part of many consumers’ wardrobes. From every day to workwear, casual athletic clothing can now be seen incorporated into an array of outfit choices. Common athleisure clothing items include leggings, hoodies and sneakers.

With the growing popularity of athleisure, the market has been flooded with options from affordable mass merchants to luxury specialty retailers. In Canada, the sport apparel market was valued at approximately 2.37 billion Canadian dollars in 2015. Given the athleisure market was largely geared towards the female consumer, women accounted for almost 70 percent of discount department store Walmart’s sports apparel purchasers, while 90 percent of Lululemon’s purchasers were women. Men accounted for only 37 percent of purchases made at sports apparel retailers in Canada in 2015.

Some of the leading sports apparel brands in Canada include Adidas, Nike and Canada’s own Lululemon. Known for their upmarket leggings and yoga pants, Lululemon had 48 stores in Canada as of February 2016 and generated approximately 417 million U.S. dollars (approximately 583 million Canadian dollars as of February 2016) in revenue that fiscal year.

Leading sports apparel distribution channels in Canada in 2015, by dollar share*

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Release date

October 2015



Survey time period

12 months ending September 2015

Number of respondents


Method of interview

Online panel

Supplementary notes

* Includes online and offline sales channels.
The survey records live purchase data from the respondent sample for sporting goods and other home durables.

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Statistics on "Sporting goods in Canada"

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