Philippines social media user penetration 2017-2023

Social network user penetration in the Philippines from 2017 to 2023

by Martha Jean Sanchez, last edited Sep 10, 2019
Philippines social media user penetration 2017-2023 The social media penetration in the Philippines was at 49 percent in 2017, amounting to about 54 million people using a social network in the Philippines as of 2018. Considering that the number of internet users in the Philippines was at just under 70 million in that year, the social media penetration was projected to increase to 55 percent of the population by 2023.
Social media in the Philippines

The Philippines are an archipelagic country, which poses logistical problems for social interaction and communication between residents from the various islands. Social networks could not only help the residents of the Philippines to connect with friends and family living far, but also serve as a timely source for news, or even purchasing products and services, and applying for jobs.

Facebook is leading

Among the most well-known social networks, Facebook remains in the lead in Philippines, with a penetration rate of about 40 percent, which is a higher rate of penetration than in Brazil or China .

Digitalization and economic growth

The strong digital presence and lifestyle of the Filipinos also testifies to the equally strong growth rate of the economy . Despite suffering from some devastating natural disasters over the past few years, the Philippines were able to prove that digitalization can be an important factor to maintain economic success.
Show more

Social network user penetration in the Philippines from 2017 to 2023

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Social media in the Netherlands"
  • Most popular social media platforms (how many people)
The most important statistics
  • Social media users (age)
  • Instagram
  • Facebook
  • WhatsApp
  • Twitter
  • Snapchat and TikTok (musical.ly)
  • LinkedIn
  • Pinterest
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.