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Philippines social media user penetration 2017-2023

The social media penetration in the Philippines was at 49 percent in 2017, amounting to about 54 million people using a social network in the Philippines as of 2018. Considering that the number of internet users in the Philippines was at just under 70 million in that year, the social media penetration was projected to increase to 55 percent of the population by 2023.

Social media in the Philippines

The Philippines are an archipelagic country, which poses logistical problems for social interaction and communication between residents from the various islands. Social networks could not only help the residents of the Philippines to connect with friends and family living far, but also serve as a timely source for news, or even purchasing products and services, and applying for jobs.

Facebook is leading

Among the most well-known social networks, Facebook remains in the lead in Philippines, with a penetration rate of about 40 percent, which is a higher rate of penetration than in Brazil or China .

Digitalization and economic growth

The strong digital presence and lifestyle of the Filipinos also testifies to the equally strong growth rate of the economy . Despite suffering from some devastating natural disasters over the past few years, the Philippines were able to prove that digitalization can be an important factor to maintain economic success.

Social network user penetration in the Philippines from 2017 to 2023

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Release date

February 2019



Survey time period

2017 to 2018

Supplementary notes

Individuals who use a social network via any device at least once per month

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Statistics on "Internet usage in the Philippines"

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