Dollar sales share: raw food products United States 2015

This statistic shows the dollar sales share of products labeled as raw-positioned in the United States in 2015, by channel. In that year, conventional channels accounted for approximately 87.7 percent of raw-positioned product sales in the U.S.

Dollar sales share of products labeled as raw-positioned in the United States in 2015, by channel

Characteristic	Dollar sales share
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Release date

August 2015

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Region

United States

Survey time period

2015

Supplementary notes

SPINSscan Natural reports on full-format stores with $2 million+ in annual sales and at least 50%+ of sales from natural/organic products. Includes co-ops, associations, independents, large regional chains (excludes Whole Foods).

SPINSscan Specialty Gourmet reports on full-format stores with $2 million+ in annual sales with at least 25% of sales from SPINS-defined specialty items. Includes high-end stores with a focus on specialty, imported, natural, organic and prepared items.

SPINSscan Conventional is a joint service with IRI, comprised of 101,000 retail locations spanning Grocery, Drug, Walmart, Mass, Dollar, Military and Club. Also includes reporting in the nation’s leading retailers such as Target, Safeway, Kroger, Wegman’s and Walmart.

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