About This Statistic
The timeline social advertising expenditure worldwide in 2014 as well as a forecast for 2015 and 2016. Magnaglobal projected the spending would reach 30.99 billion U.S. dollars in 2016. In the United States, the spending amounted to 14.82 billion U.S. dollars, whereas in China to 3.68 billion. According to a different source, desktop social ad spend amounted to 8.63 billion U.S. dollars and mobile social ad spend to 18.43 billion worldwide in 2016.