Social ad spend worldwide 2014-2016

The timeline social advertising expenditure worldwide in 2014 as well as a forecast for 2015 and 2016. Magnaglobal projected the spending would reach 30.99 billion U.S. dollars in 2016. In the United States, the spending amounted to 14.82 billion U.S. dollars, whereas in China to 3.68 billion. According to a different source, desktop social ad spend amounted to 8.63 billion U.S. dollars and mobile social ad spend to 18.43 billion worldwide in 2016.

Social advertising spending worldwide from 2014 to 2016

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Sources

Release date

December 2015

Region

Worldwide

Survey time period

2014

Special properties

includes desktop-based and mobile-based advertising

Supplementary notes

* Forecast.
Figures have been rounded.

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