The graph presents information on the decrease in marketing spending on selected media according to marketing professionals in Canada in 2016 and 2017, with a forecast for 2018. When asked which media saw a decrease in marketing spending in 2017, 41 percent of responding marketers said they spent less on television advertising. In the same year, just six percent of marketers reported a decrease in print advertising spending, compared to 25 percent planning to decrease their spend in this area in 2018.
Decrease in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018
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strategy. (January 16, 2018). Decrease in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/503173/marketing-spending-decrease-selected-media-canada-marketers/
strategy. "Decrease in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018." Chart. January 16, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/503173/marketing-spending-decrease-selected-media-canada-marketers/
strategy. (2018). Decrease in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/503173/marketing-spending-decrease-selected-media-canada-marketers/
strategy. "Decrease in Marketing Spending on Selected Media According to Marketing Professionals in Canada from 2016 to 2018." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/503173/marketing-spending-decrease-selected-media-canada-marketers/
strategy, Decrease in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018 Statista, https://www.statista.com/statistics/503173/marketing-spending-decrease-selected-media-canada-marketers/ (last visited July 27, 2024)
Decrease in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018 [Graph], strategy, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/503173/marketing-spending-decrease-selected-media-canada-marketers/
