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Leading lipstick brands in the U.S. based on unit sales 2018

Unit sales of the leading lipstick brands in the United States in 2018 (in millions)

Leading lipstick brands in the U.S. based on unit sales 2018 The statistic shows the unit sales of the leading lipstick brands in the United States in 2018. In that year, Revlon Super Lustrous was the most purchased lipstick brand in the United States with unit sales of about 7.4 million.
Lipstick in the United States

Over the past five years, industry operators have experienced elevated demand, particularly from premium level goods, in line with increased consumer spending and the overall strengthening economy. Consumer preferences and new product introductions have also contributed to boosted revenue and profit. Operators flooded the industry over the period, as consumer demand for niche, value-added products increased. An increasingly health-conscious customer base is becoming progressively more aware and sensitive to product ingredients. Consumers are increasingly concerned with using products that are chemical-based or have traces of metals or animal by-products, pushing companies to invest in research and development to offer new natural and safe products.

According to Drug Store News, the second leading lipstick brand in the United States was CoverGirl Outlast; with sales that amounted to 55 million U.S. dollars. The CoverGirl brand is owned by Procter & Gamble, which purchased the brand in 1989. In 2015, P&G's global net sales amounted to over 76 billion U.S. dollars; with its beauty, hair and personal care segment generating just over 18 billion U.S. dollars.

The presence of toxic chemicals in the lipsticks is expected to pose challenges for the growth of the market. Toxins like Cadmium is a well-known carcinogen that disrupts the DNA directly. Lead is another toxin that is present in small quantities in lipsticks. Excessive levels of lead can result in high blood pressure, fertility problems, memory and concentration problems, and increased risk of harm to the fetus during pregnancy.
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Unit sales of the leading lipstick brands in the United States in 2018 (in millions)

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The statistic shows the unit sales of the leading lipstick brands in the United States in 2018. In that year, Revlon Super Lustrous was the most purchased lipstick brand in the United States with unit sales of about 7.4 million.
Lipstick in the United States

Over the past five years, industry operators have experienced elevated demand, particularly from premium level goods, in line with increased consumer spending and the overall strengthening economy. Consumer preferences and new product introductions have also contributed to boosted revenue and profit. Operators flooded the industry over the period, as consumer demand for niche, value-added products increased. An increasingly health-conscious customer base is becoming progressively more aware and sensitive to product ingredients. Consumers are increasingly concerned with using products that are chemical-based or have traces of metals or animal by-products, pushing companies to invest in research and development to offer new natural and safe products.

According to Drug Store News, the second leading lipstick brand in the United States was CoverGirl Outlast; with sales that amounted to 55 million U.S. dollars. The CoverGirl brand is owned by Procter & Gamble, which purchased the brand in 1989. In 2015, P&G's global net sales amounted to over 76 billion U.S. dollars; with its beauty, hair and personal care segment generating just over 18 billion U.S. dollars.

The presence of toxic chemicals in the lipsticks is expected to pose challenges for the growth of the market. Toxins like Cadmium is a well-known carcinogen that disrupts the DNA directly. Lead is another toxin that is present in small quantities in lipsticks. Excessive levels of lead can result in high blood pressure, fertility problems, memory and concentration problems, and increased risk of harm to the fetus during pregnancy.
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