Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

U.S. Millennials: rating of factors when buying foods and beverages 2014, by type

This statistic presents the results of a survey among U.S. Millennial consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of determining factors when buying foods and beverages. Some 72 percent of U.S. Millennials indicated that they consider the attribute 'whole grain' as a very or somewhat important driver for food and beverage purchase decisions.

U.S. Millennials' importance of factors when purchasing foods and beverages in 2014, by type*

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2014

Region

United States

Survey time period

March 12 to March 17, 2014

Number of respondents

2,234 (total survey respondents)

Age group

18-36 years

Method of interview

Online survey

Supplementary notes

* Factors rated as very or somewhat important. The original question was posed as follows:“When thinking about all of your food and beverage purchases, how important are each of the following to you?”
Multiple responses allowed.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Generational grocery shopping behavior in the U.S."

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.