U.S. Millennials: rating of factors when buying foods and beverages 2014, by type

U.S. Millennials' importance of factors when purchasing foods and beverages in 2014, by type*

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Release date

June 2014


United States

Survey time period

March 12 to March 17, 2014

Number of respondents

2,234 (total survey respondents)

Age group

18-36 years

Method of interview

Online survey

Supplementary notes

* Factors rated as very or somewhat important. The original question was posed as follows:“When thinking about all of your food and beverage purchases, how important are each of the following to you?”
Multiple responses allowed.

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