Merlin Entertainments revenue 2010-2021

The revenue of Merlin Entertainments amounted to approximately 1.3 billion British pounds in 2021, which was double the figure recorded in 2020. The British company – which operates the famous Alton Towers, among several others – had experienced a 64-percent plunge in revenue due to the COVID-19 pandemic in the latter mentioned year.

Inside Merlin Entertainments

Merlin Entertainments generates revenue from the attractions managed by the company for customers from around the world. The number of Merlin Entertainments’ attractions worldwide provides a glimpse into the diversity of the firm’s portfolio: 48 Sealife Centres, 27 Legoland Discovery Centres, and 23 Madame Tussauds in 2021. Out of these attractions, the Legoland parks generated the highest revenue for the conglomerate in that same year, with a total of 537 million British pounds.

Legoland: the crown jewel of Merlin Entertainments

After successive years of generating more than 600 million pounds in revenue and welcoming more than 15 million visitors annually before the coronavirus (COVID-19) pandemic, the Lego-inspired theme parks proved themselves as one of Merlin Entertainments’ most important assets and continued to be so in 2022. In fact, as of February of that year, the estimated enterprise value of Legoland Windsor was at the top of all leading theme parks in the United Kingdom, valued at 751 million British pounds.