Mamma Chia - additional information
Mamma Chia is a conscious and sustainable company which manufactures and markets organic food and beverages containing chia seeds. Native to Mexico and Guatemala, the chia plant is commercially cultivated for its seeds which are good sources of protein, fiber, omega-3 fatty acids and antioxidants. Chia has become increasingly popular in recent years and was the leading ingredient among natural products in 2012. During the same period, the chia beverage category grew by more than a thousand percent. According to the source, approximately 47 percent of products containing chia seeds were launched in the U.S. in 2013. Furthermore, female-headed U.S. households showed a greater propensity to buy chia products in 2015.
Headquartered in California, Mamma Chia was founded by Janie Hoffman in 2009. Its product portfolio includes a wide variety of organic chia seeds, vitality bars, granola clusters and beverages. Mamma Chia has become the category leader since the company’s launch of the beverage line in late 2011. Its vitality, chia & greens and energy beverage lines currently offer 15 flavors and are vegan and gluten-free. Mamma Chia products are sold in the United States and Canada through retailers such as Whole Foods Market, CostCo, Target, Safeway and Loblaws. The company generated over two million U.S. dollars in U.S. sales during the 12-week period leading to February 1, 2016.