Leading energy drink brands in the U.S. 2019, based on sales

This ranking shows the leading energy drink brands in the United States in 2019, based on sales. In that year, the leading energy drink brand in the United States was Red Bull, based on generated sales of about 2.89 billion U.S. dollars.

Energy drinks

Energy drinks belong to the non-alcoholic beverage category. They are defined as functional beverages which aim to boost both mental and physical energy. As stimulants most drinks contain caffeine, taurine, vitamins and some kind of sweetener.

Teens and young adults perceive energy drinks as being performance enhancers. Since hitting the market, energy drinks have been discussed heavily in the press regarding potential health risks, especially if consumed by children. The high amount of caffeine in energy drinks is suspected to cause the heart to race and blood pressure to rise, which may lead to elevated heart risks.

In the U.S. retail landscape, Red Bull was ranked as leading energy brand in 2019, based on sales. The brand is owned by Red Bull Company, which is headquartered in Fuschl am See in Austria. In mid 2014, Red Bull was subject in the press regarding its marketing slogan ‘Red Bull gives you wings’, which the firm has been using for about two decades. Some disappointed U.S. consumers claimed that the functional beverage didn’t give them wings and didn’t help them to enhance their performance or alertness. They filed an U.S. class action lawsuit that accused the company of misleading and false advertising claims. Red Bull has agreed to reimburse class members who have purchased the energy drink brand during the last 12 years.

Leading energy drink brands in the United States in 2019, based on sales (in million U.S. dollars)*

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2019


United States

Survey time period

52 weeks ending May 19, 2019

Supplementary notes

* Total U.S. (supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains) for the 52 weeks ending May 19, 2019.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Energy drinks"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.