U.S. energy drink sales 2015-2018

Energy drinks in the United States have increased in popularity in recent years. In 2015, energy drink sales in the United States amounted to 2.8 billion U.S. dollars and reached 3.14 billion U.S. dollars by 2018.

Packaged Beverages in the United States

Energy drinks are one of the top selling packaged beverages in the United States. In 2017, energy drinks accounted for 30 percent of the dollar sales of packaged beverages sold at U.S. convenience stores. Between 2016 and 2017, the sales volume of energy drinks grew by nearly four percent. The liquid refreshment beverage with the highest level of growth during that time period was ready-to-drink coffee, which saw an increase in sales volume of over 12 percent.

Leading Energy Drink Brands

In the United States, Red Bull is the bestselling brand of energy drink by a large margin. In 2018, Red Bull sales reached 2.9 billion U.S. dollars. Monster was the second leading energy drink brand in the United States that year, generating sales of 1.66 billion U.S. dollars. Red Bull also manufactures a popular sugar free energy drink, as well as Red Bull The Blue Edition, which is blueberry flavored.

Energy drink sales in the United States from 2015 to 2018

Sales in million U.S. dollars
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Sources

Release date

January 2019

Region

United States

Survey time period

2015 to 2018

Special properties

13 weeks ending the Saturday nearest December 25 of each consecutive year

Supplementary notes

TNA = Total non-alcoholic energy Nielsen All Measured Channels (AMC)
Figures have been rounded.
Data prior to 2018 have been taken from the previous report.

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Statistics on "Energy drinks"

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