NowTV households in the United Kingdom (UK) Q1 2014-Q1 2020

The number of households in the United Kingdom with a Now TV subscription shot up in the first quarter of 2020. In the first quarter of 2020, Now TV counted roughly 1.6 million subscribers in the UK, up from just over one million in the beginning of 2017. Now TV is a subscription video-on-demand (SVOD) service and is a division of telecommunications giant Sky.

SVOD competition

Despite the recent increase in subscriptions, Now TV is still slightly off the pace when it comes to the most used streaming and downloading services in the UK. Netflix is out in front, ahead of BBC iPlayer and Amazon Prime Video.  

Reasons for choosing Now TV

A recent survey revealed the reasons SVOD users in the UK chose to subscribe to Netflix, Amazon Prime Video, and Now TV. The reason given by most Now TV subscribers was the fact that it is cheaper than a pay-tv subscription.

Number of NowTV households in the United Kingdom (UK) from 1st quarter 2014 to 1st quarter 2020

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Release date

May 2020


United Kingdom

Survey time period

Q1 2014 to Q1 2020

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Statistics on "Video on demand in the United Kingdom (UK)"

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