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Leading ready-to-eat cereal brands: market share in the U.S. 2017

Market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales

by Jan Conway, last edited Jun 25, 2018
Leading ready-to-eat cereal brands: market share in the U.S. 2017 This graph shows the market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales. In that year, Post Honey Bunches Of Oats had a market share of 4.7 percent.
Cereal brands - additional information

Cereal is one of the most popular breakfast choices in the United States. It is consumed hot or cold, mostly combined with milk, fruit or yogurt. Ready-to-eat cereals remain to be favorite breakfast staples among U.S. consumers because they are nutritious, as well as quick and easy to prepare. In 2015, cereals had a 91 percent household penetration rate in the U.S.

General Mills and Kellogg Company were the leading U.S. manufacturers of ready-to-eat cereals in 2016, with combined sales amounting to more than five billion U.S. dollars. Although private labels dominated the U.S. ready-to-eat cereal market that year, General Mills and Kellogg Co. brands accounted for eight out of the ten leading ready-to-eat cereals in the country. General Mills’ Honey Nut Cheerios, Cinnamon Toast Crunch, Cheerios and Lucky Charms accounted for a combined market share of approximately 16.1 percent. In contrast, Kellogg’s Frosted Flakes, Frosted Mini Wheats, Froot Loops and Raisin Bran captured a 12.8 percent share.

General Mills, Inc. which is headquartered in Minnesota is a U.S. multinational corporation which manufactures and markets consumer food products. Its brand portfolio also includes Häagen-Dazs, Betty Crocker, Yoplait and Pillsbury. Michigan-based Kellogg Company produces cereals and other snacks. The firm’s other brands include Pringles, Pop-Tarts and Cheez-It.
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Market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales

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