This graph shows the market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales. In that year, Post Honey Bunches Of Oats had a market share of 4.7 percent.
Cereal brands - additional information
Cereal is one of the most popular breakfast choices in the United States. It is consumed hot or cold, mostly combined with milk, fruit or yogurt. Ready-to-eat cereals remain to be favorite breakfast staples among U.S. consumers because they are nutritious, as well as quick and easy to prepare. In 2015, cereals had a 91 percent household penetration rate in the U.S.
General Mills and Kellogg Company were the leading U.S. manufacturers of ready-to-eat cereals in 2016, with combined sales amounting to more than five billion U.S. dollars. Although private labels dominated the U.S. ready-to-eat cereal market that year, General Mills and Kellogg Co. brands accounted for eight out of the ten leading ready-to-eat cereals in the country. General Mills’ Honey Nut Cheerios, Cinnamon Toast Crunch, Cheerios and Lucky Charms accounted for a combined market share of approximately 16.1 percent. In contrast, Kellogg’s Frosted Flakes, Frosted Mini Wheats, Froot Loops and Raisin Bran captured a 12.8 percent share.
General Mills, Inc. which is headquartered in Minnesota is a U.S. multinational corporation which manufactures and markets consumer food products. Its brand portfolio also includes Häagen-Dazs, Betty Crocker, Yoplait and Pillsbury. Michigan-based Kellogg Company produces cereals and other snacks. The firm’s other brands include Pringles, Pop-Tarts and Cheez-It.
Market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales
Characteristic
Market share
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Grocery Headquarters. (April 1, 2017). Market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/533283/leading-ready-to-eat-cereal-brands-market-share-us/
Grocery Headquarters. "Market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales." Chart. April 1, 2017. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/533283/leading-ready-to-eat-cereal-brands-market-share-us/
Grocery Headquarters. (2017). Market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/533283/leading-ready-to-eat-cereal-brands-market-share-us/
Grocery Headquarters. "Market Share of The Leading Ready-to-eat Cereal Brands of The United States in 2017, Based on Dollar Sales." Statista, Statista Inc., 1 Apr 2017, https://www.statista.com/statistics/533283/leading-ready-to-eat-cereal-brands-market-share-us/
Grocery Headquarters, Market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales Statista, https://www.statista.com/statistics/533283/leading-ready-to-eat-cereal-brands-market-share-us/ (last visited September 01, 2024)
Market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales [Graph], Grocery Headquarters, April 1, 2017. [Online]. Available: https://www.statista.com/statistics/533283/leading-ready-to-eat-cereal-brands-market-share-us/