The net sales of Post Holdings amounted to 5.03 billion U.S. dollars worldwide in 2016. The two most profitable business segments were Michael Foods Group and Post Consumer Brands, which had net sales of 2.18 and 1.73 billion U.S. dollars in 2016, respectively.
Post Consumer Brands was formed by combining Post Food's ready-to-eat cereal business with the MOM Brands Company in 2015. The ready-to-eat cereal category accounted for about 34 percent of Post Holdings' net sales worldwide in 2016. Based on retail sales, Post Holdings was named as one of the leading ready-to-eat cereal vendors in the United States in 2016.
Post Holdings spent approximately 16.3 million U.S. dollars in 2016 on research and development and about 184.2 million U.S. dollars on advertising and promotion.