Italy: sports events' revenue by sector 2019

In 2019, soccer was by far the type of sport in Italy recording the highest expenditure at the box office, audience expenditure, and revenue. Overall, soccer events generated a revenue of 2.38 billion euros. On the other hand, the revenue of team sports other than soccer and individuals sports amounted to roughly 283 million and 166 million euros, respectively.

Revenue, box office, and audience expenditure of sports events in Italy in 2019, by sector (in million euros)

Characteristic	Expenditure at the box office	Audience expenditure	Revenue
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

November 2020

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Region

Italy

Survey time period

2019

Supplementary notes

Figures have been rounded.
The source specifies that:
"Expenditure at the box office expresses the amounts paid by spectators to access the entertainment venues (money paid for the purchase of tickets and season tickets).

Audience expenditure: other expense items that may contribute to the definition of the amount of the overall audience expenditure, like advance sales, reservation of tables, cloakroom service, drinks, etcetera.

Revenue: audience expenditure + other proceeds (like proceeds from advertising activities, sponsorships, public and private grants, TV shooting, etcetera)".

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