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Online shopping frequency in Finland 2020, by social group

In 2020, 76 percent of Finns had shopped online at least once. Employed people were the most active online shoppers in Finland. Based on the survey results, 91 percent of students had purchased something online, whereas 64 percent had made an online order within the last three months. The corresponding figures for pensioners were 41 and 22 percent, respectively.

Frequency of online shopping in Finland in 2020, by social group

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Source

Release date

November 2020

Region

Finland

Survey time period

2020

Number of respondents

6,000 respondents

Age group

16-89 years

Method of interview

Telephone interviews and online survey

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