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U.S. total candy sales 2015-2016, by holiday/event

On Easter in 2015 and 2016, Americans purchased some 3.48 billion U.S. dollars of candy, a larger amount than any major U.S. holiday. In comparison, candy sales on Valentine’s Day amounted to only 2.79 billion U.S. dollars.

Leading Candy Companies in the U.S.

The two largest confectionary companies in the United States are Hershey and Mars, which both made up about a thirty percent share of the total U.S. confectionary market in 2017. Mondelez, which owns the brands Sour Patch Kids and Cadbury, accounted for a five percent share of the U.S. market in that year.

Holiday Candy in the U.S.

One of the most popular ways to celebrate a birthday or holiday in the United States is to give a gift of candy, especially on holidays like Valentine’s Day, Mother’s Day or Father’s Day. Candy sales tend to peak around major holidays in the United States. A 2019 survey found that Americans on average planned to spend around 20.78 U.S. dollars on candy on Easter, making it one of the top product categories associated with Easter celebrations.

Total candy sales in the United States in 2015 and 2016, by holiday/event

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Release date

May 2016


United States

Survey time period

2015 and 2016

Supplementary notes

* IRI-tracked sales MULO+C for the six weeks ending February 14, 2016.
** IRI-tracked sales MULO+C for the six weeks ending March 27, 2016.
*** 2014 data.
**** IRI-tracked sales MULO+C; 8 weeks ending December 27, 2015.

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Statistics on "Confectionery in the United States"

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