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Ranking of Nordic brands 2017-2018, by value

Ranking of leading Nordic brands in 2017 and 2018, by value (in million U.S. dollars)

by Julia Stoll, last edited Aug 9, 2019
Ranking of Nordic brands 2017-2018, by value The Swedish furniture retailer IKEA is the leading brand in the Nordic countries. As of 2018, it reached a brand value of more than 24 billion U.S. dollars. Sweden’s largest clothing and fashion retailer H&M (short for Hennes & Mauritz) had a brand value of nearly 19 billion U.S. dollars, and thus came in second place.
Swedish brands are most valuable in the Nordics

In general, the whole ranking of the top ten Nordic brands is dominated by Swedish companies, such as the automobile manufacturer Volvo or the bank Nordea. In 2018, retailers accounted for the highest share of the total value of Swedish brands, followed by apparel enterprises and banks.

The leading Finnish and Danish brands

The most valuable brand from Finland is Nokia. The telecommunications and technology concern increased its value by over 63 percent compared to 2017, reaching approximately 8.4 billion U.S. dollars in 2018. The only Danish brand included in the top ten ranking was Lego. Apart from toy manufacturing, the company is also known for amusement parks, and operates retail stores worldwide.
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Ranking of leading Nordic brands in 2017 and 2018, by value (in million U.S. dollars)

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