Most valuable Nordic brands 2022

The Swedish furniture retailer IKEA is the leading Nordic brand. As of 2022, the company reached a brand value of 17.4 billion U.S. dollars. One of the largest construction equipment manufacturer worldwide - Volvo - based in Sweden had a brand value of 17.2 billion U.S. dollars, and thus came in second place.

Swedish brands are most valuable in the Nordics

In general, the whole ranking of the top ten Nordic brands is dominated by Swedish companies, such as the clothing and fashion retailer H&M or the bank Nordea. In 2021, retailers accounted for the highest share of the total value of Swedish brands, followed by automobile enterprises and banks.

The leading Finnish and Danish brands

The most valuable brand from Finland is Nokia. The telecommunications and technology concern slightly increased its value compared to 2019, reaching approximately 8.97 billion U.S. dollars in 2021. The only Danish business included in the top ten ranking of the most valuable Nordic brands in 2021 was Lego. Apart from toy manufacturing, the company is also known for amusement parks, and operates retail stores worldwide.