Ranking of Nordic brands 2018-2019, by value

The Swedish furniture retailer IKEA is the leading brand in the Nordic countries. As of 2019, the company reached a brand value of more than 21 billion U.S. dollars. Sweden’s largest clothing and fashion retailer H&M (short for Hennes & Mauritz) had a brand value of nearly 16 billion U.S. dollars, and thus came in second place.

Swedish brands are most valuable in the Nordics

In general, the whole ranking of the top ten Nordic brands is dominated by Swedish companies, such as the automobile manufacturer Volvo or the bank Nordea. In 2019, retailers accounted for the highest share of the total value of Swedish brands, followed by banks, and automobile enterprises.

The leading Finnish and Danish brands

The most valuable brand from Finland is Nokia. The telecommunications and technology concern increased its value compared to 2018, reaching approximately 9.8 billion U.S. dollars in 2019. The only Danish brand included in the top ten ranking was Lego. Apart from toy manufacturing, the company is also known for amusement parks, and operates retail stores worldwide.

Ranking of leading Nordic brands in 2018 and 2019, by value

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Release date

September 2019


Denmark, Finland, Norway, Sweden

Survey time period

2018, 2019

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Statistics on "Brands in Scandinavia"

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