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Leading TV channels based on audience reach in the Netherlands 2018

Public broadcaster NPO1 was the most viewed television channel in the Netherlands in 2018, with a daily audience reach of 42 percent. The other public TV channels, NPO2 and NPO3, reached a daily audience of 22.5 and 19.7 percent respectively. In an average week, NPO1 reached just under 77 percent of the Dutch population in 2018.

Daily audience reach and age groups

TV’s daily audience reach differed considerably between age groups. In 2017, the highest audience reach was reached among the retirees, amounting to just over 86 percent. By comparison, television reached a daily audience reach of only 43.6 percent among the 13-19 years old.

 Audience market share public television 

  Between 2014 and 2018, the audience market share of public broadcasters in the Netherlands remained relatively stable, peaking in 2014 at 33.2 percent. In 2018, the market share of public television amounted to 32 percent. Regional broadcasters were markedly less popular than their national counterparts though. In 2018, they had an audience market share of just 1.2 percent.  

Daily audience reach of television channels in the Netherlands in 2018, by TV channel

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Release date

June 2019



Survey time period


Age group

6 years and older

Special properties

in a timeframe of 24 hours

Supplementary notes

The source defines reach as watching at least one minute of television on the specific television channel per day.

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Statistics on "Traditional media in the Netherlands"

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