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Advertising expenses in Japan 2021, by medium

Published by Statista Research Department, Dec 7, 2022
Internet advertising accounted for about 2.71 trillion Japanese yen of the advertising expenditures in Japan in 2021, making it the leading medium for advertisements in the country. After several years of strong growth, online ads overtook television advertisements for the first time in 2019.

Advertising expenditure in Japan in 2021, by medium (in billion Japanese yen)

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Release date

May 2022

Region

Japan

Survey time period

2021

Supplementary notes

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.

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Statistics on " Advertising in Japan "

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Statistics on Advertising in Japan

Overview

6

Print media

5

Broadcast

4

Internet

5

Major advertising agencies

4

Further related statistics

19

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Topics

Advertising in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in JapanInfluencer marketing in Japan
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