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Ad expenditure in Japan 2019, by medium

The internet accounted for more than 2.1 trillion Japanese yen of advertising expenditures in Japan in 2019, making it the leading medium for advertisements in the country. After several years of strong growth, online ads overtook television advertisements for the first time during that year.

Advertising expenditure in Japan in 2019, by medium

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Source

Release date

March 2020

Region

Japan

Survey time period

2019

Supplementary notes

1 Japanese yen equals 0.0097 U.S. dollars or 0.0079 euros as of January 2021.

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Statistics on "Advertising in Japan"

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