The terrestrial TV advertising expenditures of the information and communications industry in Japan amounted to about 206.4 billion Japanese yen in 2023. The beverages and cigarettes industry followed with an ad spend of close to 166.2 billion yen.
Terrestrial television advertising expenditure in Japan in 2023, by industry
(in billion Japanese yen)
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Dentsu. (February 27, 2024). Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen) [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/
Dentsu. "Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/
Dentsu. (2024). Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen). Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/
Dentsu. "Terrestrial Television Advertising Expenditure in Japan in 2023, by Industry (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/
Dentsu, Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen) Statista, https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/ (last visited October 07, 2024)
Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/