This statistic depicts the television advertising expenditure in Japan from 2012 to 2018. In 2018, approximately 1.91 trillion Japanese yen were spent on TV ads, representing a decrease of about 40 billion yen compared to the previous year.
Television advertising expenditure in Japan from 2012 to 2018 (in trillion Japanese yen)*
*Advertising expenditures in television were redefined in 2014, retroactive to 2012, to include expenditures both terrestrial television and satellite media-related advertising.
1 Japanese yen equals 0.0092 U.S. dollars or 0.0082 euros as of January 2020.
Values have been rounded.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Dentsu. (April 30, 2019). Television advertising expenditure in Japan from 2012 to 2018 (in trillion Japanese yen)* [Graph]. In Statista. Retrieved February 19, 2020, from https://www.statista.com/statistics/918356/japan-television-advertising-expenditures/
Dentsu. "Television advertising expenditure in Japan from 2012 to 2018 (in trillion Japanese yen)*." Chart. April 30, 2019. Statista. Accessed February 19, 2020. https://www.statista.com/statistics/918356/japan-television-advertising-expenditures/
Dentsu. (2019). Television advertising expenditure in Japan from 2012 to 2018 (in trillion Japanese yen)*. Statista. Statista Inc.. Accessed: February 19, 2020. https://www.statista.com/statistics/918356/japan-television-advertising-expenditures/
Dentsu. "Television Advertising Expenditure in Japan from 2012 to 2018 (in Trillion Japanese Yen)*." Statista, Statista Inc., 30 Apr 2019, https://www.statista.com/statistics/918356/japan-television-advertising-expenditures/
Dentsu, Television advertising expenditure in Japan from 2012 to 2018 (in trillion Japanese yen)* Statista, https://www.statista.com/statistics/918356/japan-television-advertising-expenditures/ (last visited February 19, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
