This statistic depicts the television advertising expenditure in Japan from 2012 to 2018. In 2018, approximately 1.91 trillion Japanese yen were spent on TV ads, representing a decrease of about 40 billion yen compared to the previous year.
Television advertising expenditure in Japan from 2012 to 2018 (in trillion Japanese yen)*
*Advertising expenditures in television were redefined in 2014, retroactive to 2012, to include expenditures both terrestrial television and satellite media-related advertising.
1 Japanese yen equals 0.0092 U.S. dollars or 0.0082 euros as of January 2020.
Values have been rounded.
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Dentsu. (April 30, 2019). Television advertising expenditure in Japan from 2012 to 2018 (in trillion Japanese yen)* [Graph]. In Statista. Retrieved February 28, 2020, from https://www.statista.com/statistics/918356/japan-television-advertising-expenditures/
Dentsu. "Television advertising expenditure in Japan from 2012 to 2018 (in trillion Japanese yen)*." Chart. April 30, 2019. Statista. Accessed February 28, 2020. https://www.statista.com/statistics/918356/japan-television-advertising-expenditures/
Dentsu. (2019). Television advertising expenditure in Japan from 2012 to 2018 (in trillion Japanese yen)*. Statista. Statista Inc.. Accessed: February 28, 2020. https://www.statista.com/statistics/918356/japan-television-advertising-expenditures/
Dentsu. "Television Advertising Expenditure in Japan from 2012 to 2018 (in Trillion Japanese Yen)*." Statista, Statista Inc., 30 Apr 2019, https://www.statista.com/statistics/918356/japan-television-advertising-expenditures/
Dentsu, Television advertising expenditure in Japan from 2012 to 2018 (in trillion Japanese yen)* Statista, https://www.statista.com/statistics/918356/japan-television-advertising-expenditures/ (last visited February 28, 2020)
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