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Terrestrial TV advertising expenses in Japan 2012-2021

Published by Statista Research Department, Dec 7, 2022
The terrestrial television advertising expenditure in Japan stood at 1.72 trillion Japanese yen in 2021. The value increased for the first time after several years of declining ad expenses.

Terrestrial television advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)

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Dentsu
Release date

May 2022

Region

Japan

Survey time period

2012 to 2021

Supplementary notes

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Values have been rounded.

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Statistics on " Television industry in Japan "

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Statistics on Television industry in Japan

Overview

7

Number of broadcasters and subscribers

6

Leading companies

5

Advertising

6

Audience

7

Time spent on TV consumption

6

Further related statistics

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Television industry in JapanInternet usage in JapanFilm industry in JapanAdvertising in JapanStreaming in Japan
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