Average expenditure for e-commerce goods in Italy 2016, by device

This statistic illustrates the results of a survey on the average expenditure on e-commerce websites in Italy in 2016, ranked by device used. It was found that the average expenditure among e-commerce customers using tablet for their purchase was the highest and amounted to approximately 100 euros.

Average expenditure for e-commerce goods in Italy in 2016, by device

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Release date

May 2016



Survey time period

February 17 to March 2, 2016

Number of respondents

2,559 respondents

Method of interview

Online survey

Supplementary notes

The report refers to net retail as a modality of distribution of products and services belonging to the network and to all the partners involved in the sales process. Net retail allows customers to find, order, pay and collect goods purchased at distance.

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Statistics on "E-commerce in Italy"

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